Tamron Announcements RSS Feed for Tamron Announcements Report News & Deals  ►

 Monday, February 22, 2016
From Tamron:
 
SP 90mm F/2.8 Di VC USD 1:1 Macro (Model F017)
 
February 22, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 90mm F/2.8 Di VC USD 1:1 MACRO (Model F017). The new 90mm macro has been enhanced with advanced features and builds upon a legacy of superior optical performance. XY-Shift compensation has been newly added to reinforce VC functionality, further improving image stabilization from infinity to macro. Advancements in USD control software have also increased AF focusing speed, and optimally fine-tuned for various framing conditions. In addition, a high standard of Moisture-Proof and Dust-Resistant Construction has been added to prevent intrusion of dust or moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. The lens will be on sale in the U.S. starting on February 25, 2016 in Canon and Nikon mounts (the Sony mount to be launched at a later date) at an approximate price of $649.
 
Product Highlights
 
Built upon the outstanding optical performance of the legendary Tamron 90mm Macro
Inheriting the optical design of the previous 90mm Macro lens (Model F004), the new Model F017 delivers the same excellent resolving power and remarkably soft background blur effects (bokeh). The advanced construction includes one LD (Low Dispersion) specialized glass element that maximally limits the dispersion properties of light and two XLD (eXtra Low Dispersion) glass elements that correct dispersion properties to an even greater extent. The special elements optimally compensate for on-axis and lateral chromatic aberrations from macro shooting range to infinity. Furthermore, the design ensures the best imaging performance at any range by adopting the Floating System that shifts the location of a group of elements to the best possible position as the focusing group travels relative to shooting distances. From 1:1, life-size close-ups to the most distant horizon, this new 90mm Macro lens achieves outstanding image quality.
 
Optimized for spectacular background blur effects (bokeh)
Earlier models of Tamron's 90mm macro lens received high acclaim for their spectacular blur effects, and the new 90mm macro builds upon this legacy. To continue this commitment, thorough optical simulations were conducted. Careful examinations were performed to minimize any blurring with a doubled image appearing for a single line because that phenomenon has a considerably negative impact on background image quality. As a result, the lens achieves both sharp, vivid images and spectacular background blur effects. This combination is highly prized by portrait photographers.
 
VC enhanced with shift compensation
An accelerometer has been integrated into Tamron's highly accredited VC (Vibration Compensation) to compensate for shakes on the x-y plane. In unison with a gyro sensor, the accelerometer detects and enables motion compensation for camera shake, providing maximum efficiency in image stabilization optimized for all distance ranges from infinity to macro.
 
USD actuator maximized for macro photography is fast, accurate and quiet
The control software program for the USD (Ultrasonic Silent Drive) actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. The USD quickly addresses any out-of-focus condition caused by back-and-forth camera movement (which commonly occurs during macro photography) ensuring better results when shooting at close range.
 
Moisture-Proof and Dust-Resistant Construction
Special seals protect areas of possible ingress surrounding switches, and the boundary between the focus ring and the lens barrel. These provide stronger protection against the intrusion of dirt, dust and moisture compared to the Moisture-Resistant Construction used previously. This additional protection assures even more wide-ranging opportunities for using this lens.
 
A durable Fluorine Coating on the front element repels water and fingerprints
The water and oil repellant coating applied to the front element surface allows instant removal of dirt or smudges with ease. The coating also provides a reasonable level of durability, and will sustain its effectiveness for years. The Fluorine Coating technology that Tamron developed for use in industrial optics applications was first used on the SP 15-30mm that was introduced in 2014.
 
Advanced coating technology reduces flare and ghosting
Two advanced coating technologies, both providing outstanding anti-reflection performance, are applied to critical element surfaces for maximum light transmission. eBAND (Extended Bandwidth & Angular-Dependency) Coating boasts outstanding anti-reflection performance across nearly the entire range of visible rays, and BBAR (Broad-Band Anti-Reflection) Coating utilizes traditional multi-layered, anti-reflection technology. This combination virtually eliminates extraneous reflections and substantially reduces ghosting and flare which enables the lens to achieve flawless, crystal clear images.
 
Use of circular aperture to achieve beautiful, rounded blur effects (bokeh)
When shooting a scene that includes a point-source of light in the subject background, marvelously tuned blur (bokeh)can be obtained without generating undesirable polygonal shapes of aperture patterns thanks to the circular aperture. The 9-blade diaphragm retains a nearly perfect circular opening even when stopped down by two stops.
 
Focusing options perfectly suited to a macro lens
The new 90mm macro has a focus limiter that makes it possible to shorten the time for accurately focusing on a subject when the working range is known. The lens also features an Internal Focusing system, so the overall length of the lens never changes, not even when focusing. As a result, the user is assured of a comfortable working distance of at least 139 mm (5.5 in.) from the front of the lens. In addition, the lens is equipped with a Full-time Manual Focus override mechanism that makes it possible to flexibly choose focal points. Even with the AF driving system in action, it is possible to instantaneously override it to make manual fine focusing adjustments without switching the AF-MF mode back and forth.
 
Compatibility with TAMRON TAP-in Console
Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 90mm lens by simply attaching it to the TAMRON TAP-in Console and connecting it via USB to a personal computer. (The TAP-in Console is an optional accessory that will be released in March.)
 
Digital image editing software optimized for Tamron lenses
Included in the new 90mm macro package is SILKYPIX Developer Studio, a popular RAW conversion and editing program preloaded with correction menus for various aberrations based on the optical data that pertains exclusively to Tamron's SP Series lenses. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom.
 


SP 85mm F/1.8 Di VC USD (Model F016)
 
February 22, 2016, Commack, New York - Tamron, a leading manufacturer of optics for diverse applications, announces the launch of the SP 85mm F/1.8 Di VC USD (Model F016), the world's first fast-aperture lens with VC (Vibration Compensation). Tamron's acclaimed VC makes it possible to take handheld photographs in dim light or at night. The 85mm SP lens uses LD (Low Dispersion) and XLD (Extra Low Dispersion) glass elements in the optical design to minimize color fringing and to achieve sharp and clear image quality with high-fidelity color. It also achieves attractive bokeh that draws attention to the image foreground subject. In addition, Moisture-Resistant Construction has been added to prevent intrusion of moisture, and a highly durable Fluorine Coating has been applied to the top element surface to prevent condensation and repel smudge-causing substances. This new lens joins the 35mm F/1.8, 45mm F/1.8 and 90mm Macro in a lineup of SP series prime lenses that has been expanding since 2015. The lens will be on sale in the U.S. starting in April 2016 in Canon and Nikon mounts (the Sony mount to be launched at a later date). Pricing and delivery will be announced shortly.
 
Product Highlights
 
The world's first 85mm fast-aperture lens with image stabilization
Tamron's VC image stabilization system enables handheld use in dim light without flash. Camera movement-often too minute to be perceptible to the photographer-is the leading cause of unpleasant photographs. In addition, newer DSLR cameras with higher resolution and higher pixel densities are even more susceptible to subtle camera shake. The VC System, Tamron's time-proven Vibration Compensation, keeps the sharpness at hand, even in moody, dim light when shutter speeds tend to be longer.
 
Superior resolving power and attractive bokeh
Experienced optical design technique combined with LD and XLD lens elements have virtually eliminated on-axis and lateral chromatic aberrations that might otherwise appear as color fringing. In addition, by thoroughly reducing comatic aberrations (distortion of off-axis point source) and astigmatism, subjects that appear as a distinct point source will be captured as a distinct point source even at the edges and corners of the frame. Furthermore, optical simulations were thoroughly conducted, and the 85mm achieves natural bokeh- that dreamy, semi-focus blur that separates the portrait subject from the background with a snap.
 
Fluorine Coating and Moisture-Resistant Construction
Fluorine Coating technology developed for use in industrial optics applications has been adapted to photographic lenses. The water and oil repellant coating applied on the front element surface allows safe and easy removal of fingerprints, dirt and smudges. The coating also provides an enhanced level of durability, and will sustain its effectiveness for years. In addition, seals are located at the lens mount area and other critical locations to prevent infiltration of moisture and/or rain drops and provide Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions.
 
Sophisticated eBAND and BBAR coatings plus Advanced Anti-Reflection Technologies
Two highly developed lens coating technologies, eBAND (Extended Bandwidth & Angular-Dependency) which uses nanotechnology, and BBAR (Broad-Band Anti-Reflection), combine to increase light transmission and to reduce flare and ghosting to imperceptible levels. Additional techniques are employed to prevent reflections inside the lens barrel so that the 85mm lens delivers high contrast, sharp and clear images worthy of a fixed focal lens. This lens clearly captures detailed tones even in the shadows.
 
Electromagnetic diaphragm system now used also for Nikon-mount lens
An electromagnetic diaphragm system, which has been a standard feature for Canon-mount lenses, is now employed in Nikon-mount lenses[3]. More precise diaphragm and aperture control is possible because the diaphragm blades are driven and controlled by a motor through electronic pulse signals.
 
USD actuator maximized for fast and accurate focusing
Fast, quiet AF is achieved by employing a USD (Ultrasonic Silent Drive) ring-type ultrasonic motor which enables remarkably precise focusing drive with high torque and responsiveness. Thanks to the absence of reduction gears in USD, there is no backlash and no unnecessary back-and-forth movement. The control software program for the USD actuator has been revised to provide substantially improved focusing speed and accuracy when using AF. In addition, Full-time Manual Focus override is available at any point during the autofocus operation for deliberately shifting focus without switching the AF-MF. Whether overriding the autofocus or focusing completely manually, the focusing ring turns smoothly and evenly.
 
Compatibility with TAMRON TAP-in Console
Always as new as tomorrow: You can update firmware, customize autofocus positions and adjust the mechanical setup and preferences of the 85mm lens by simply attaching it to the TAMRON TAP-in Console and connecting it via USB to a personal computer. (The TAP-in Console is an optional accessory that will be released in March.)
 
Compatibility with Adobe and Silkypix software
Supplied with SILKYPIX Developer Studio 4.0, advanced editing software that features correction menus for various aberrations (lateral color, distortion, relative illumination) based on the optical design data of this specific lens. In addition, lens profile information has been supplied to Adobe Systems, Inc. to facilitate selecting the precise lens data required for more sophisticated adjustments in RAW processing when using Adobe Photoshop and Lightroom. Shooting RAW image files enables creation of more stringent and high fidelity image quality.
 
Design Concept
The superior technology inside the Tamron 85mm is matched by advanced external ergonomic features under a design philosophy called "Human Touch." Improvements include altering the geometric shape and resistance of the AF/MF and VC switches to deliver comfort with secured operational feedback, and enlarging the distance scale window to maximize visibility and legibility. Even the font style has been newly developed to enhance legibility as part of the overall product design.
 
Preorders:
 
Tamron SP 90mm F/2.8 Di VC USD 1:1 Macro (Model F017): B&H
Tamron SP 85mm F/1.8 Di VC USD (Model F016)*: B&H
 
* Preorders will be available once MSRP pricing has been estabilished.
Posted to: Canon News,
Post Date: 2/22/2016 5:57:08 AM CT   Posted By: Sean
From Tamron:
 
February 22, 2016, Commack, New York- announces the launch of the Tamron TAP-in Console (Model TAP-01), a new lens accessory that enables firmware updating and customized setups for selected Tamron lenses. The TAP-in Console is expected to be available in March. The price will be announced shortly.
 
Product Highlights
 
For the first time, customers can update firmware in selected Tamron lenses and customize various lens functions to meet their needs simply by attaching a Tamron TAP-in Console and running the Tamron TAP-in Utility software on their PC or Mac. Previously, firmware updates could be performed only at a Tamron Customer Service Center. Using the new accessory and an internet connection, customers can access a dedicated website and update firmware themselves anytime, anywhere. In addition, selected lenses can be customized by changing various settings to match the customer's preferences based on how they like to use the lens, making it even more versatile and user-friendly.
 
For full details on the Tamron TAP-in Console, check out the complete press release here.
 
B&H will have the Tamron TAP-in Console available for preorder once the MSRP has been established.
Posted to: Canon News,
Post Date: 2/22/2016 5:56:38 AM CT   Posted By: Sean
 Wednesday, September 2, 2015
From Tamron:
 
First to debut: two fast, fixed focal standard lenses packed with exceptional features that deliver ultimate performance
 
  • SP 35mm F/1.8 Di VC USD (Model F012)
  • SP 45mm F/1.8 Di VC USD (Model F013)
September 2, 2015, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Morio Ono), a leading manufacturer of optics for diverse applications, announces launch of a new series of SP lenses that are optimized to make the most of the superior imaging performance delivered by the latest advancements in digital photography. Sporting a totally revamped external appearance, the new lenses provide the ultimate in functionality and operation. The first two lenses in the series are compatible with full-frame DSLR cameras and offer fast apertures and versatile, fixed focal lengths. The pair consists of the SP 35mm F/1.8 Di VC USD (Model F012) and SP 45mm F/1.8 Di VC USD (Model F013), and both can be used with APS-C format cameras as well.
 
Features of fast-aperture fixed focal lenses: 35mm and 45mm, the first of new SP Series
 
To develop these two standard fixed focal lenses, goals were established to provide exquisite characteristics certain to set them distinctively apart from ordinary, conventional models. This required a new approach. All of the key performance criteria were redefined to achieve the ultimate in optical performance. VC (Vibration Compensation) was incorporated as an integral part of the opto-electronics design to expand shooting freedom. Priority was set to allow dramatically closer focusing capability to remove what would otherwise be a barrier to the subject. Yet with all this innovation, the overall mechanical package had to be kept within practical size limits with an elegantly sophisticated external design as a human interface.
 

 
Having optimized every prerequisite, remarkably versatile lenses have been developed that boast amazing performance from F/1.8 wide open aperture. These lenses can be enjoyed by users of APS-C cameras as well as full-frame.
 
  1. F/1.8 fast-aperture, fixed focal lenses aimed at ultimate performance
    Optimal use of the latest glass materials, coupled with Tamron's world renowned optical design technology, thoroughly compensated for aberrations of all types to achieve higher resolving power, while fine textures of materials and details are reproduced with subtle tonal gradations. The F/1.8 aperture delivers more light to the viewfinder—making it brighter for easier focusing – and more light to the sensor, allowing use even in very dim lighting conditions. In addition, the bokeh (background blur) effect obtained using the F/1.8 fast aperture delivers impressively smooth and soft transition from the main subject to the background.
  2. Dynamic close-focusing capability, unprecedented among standard lenses
    Both models deliver astonishingly short MOD (Minimum Object Distance) not available from other 35mm or 45mm standard lenses. Photographers can get closer to the subject with ease, unleashing new photo opportunities with an expanded scope of freedom. Superb image capture is ensured throughout the entire range from the closest to normal shooting distances, thanks to Tamron's proprietary Floating System built into both lenses.
  3. VC (Vibration Compensation) system, a feature crucial for high-pixel-density cameras
    Beneficial under all lighting conditions and especially useful in low light levels, the VC function provides noticeable advantages for handheld shooting by minimizing the adverse effects of camera shake. Cameras with high pixel densities, in particular, are sensitive to minute vibrations which cause unsharpness and degradation of image quality. VC works to ensure the maximum imaging performance even in dim lighting to allow photographers to enjoy the fast F/1.8 maximum aperture to the fullest extent.
  4. User-friendly product design with close attention to all details
    Opening a new chapter in the SP legend, product design, opto-mechanical construction and engineering processes are totally integrated. Every single detail and operating function has been thoroughly reexamined, explored and matured to a form that has a friendly, human touch.
External Design
 
  1. Product design with maximum emphasis on the human interface in order to achieve the ultimate in functional beauty
    While the lens is constructed with the absolutely most modern technologies inside, the exterior is articulated to offer the best possible comfort and confidence under a product design philosophy of "Human Touch." Organically composed lines and patterns on the barrel produce subtle changes in its appearance by reflecting ambient light on the surface. Metal-based barrel materials provide a pleasant feeling of comfort, high quality and durability, fitting firmly in the hands of the photographer. Design of the front face of the lens is also taken into consideration so that it is not intimidating.
  2. Brand ring and SP emblem
    A brand ring that's tinted "Luminous Gold" adorns the lens just above the lens mount. On one side of the lens barrel there is an SP emblem in the same luxurious color.
  3. Design of distance and aperture scales
    The window over the distance scale has been enlarged by 20% to maximize visibility and legibility. Font style of the characters and numbers has been newly developed to enhance the legibility as a critical element of the overall product design.
  4. Switches with optimized geometric shape and tactile feedback
    The geometric shape and sliding torque of the AF/MF change-over and VC On/Off switches have been configured and engineered to deliver the utmost comfort with secured operational feedback.
  5. Lens hood and caps
    To complete the lens product design, accessories such as the lens hood and caps for front and rear have been totally redesigned as well. Attaching and removing the lens hood has been fine-tuned by optimizing the connection interface to render both secure seating and durability.
Preorders:
Tamron SP 35mm F/1.8 Di VC USD
Tamron SP 45mm F/1.8 Di VC USD
Posted to: Canon News,
Post Date: 9/2/2015 5:35:21 AM CT   Posted By: Sean
 Tuesday, March 19, 2013
From Tamron:
 
March 18, 2013, Saitama, Japan - Tamron Co., Ltd. (President and CEO: Morio Ono / Headquarters: Saitama City), a leading manufacturer of optical equipment, announced the release of a full-size, high-speed telephoto zoom lens equipped with VC (Vibration Compensation) *1 image stabilization, and USD (Ultrasonic Silent Drive) *2 that achieves leading-edge image quality while boasting the most compact*3 design in its class.
 
The SP 70-200mm F/2.8 Di VC USD (Model A009) for Nikon will be first released in Japan on March 28, 2013 and subsequently elsewhere.
 
B&H has the Tamron SP 70-200mm F/2.8 Di VC USD for Nikon available for preorder.
Posted to: Nikon News
Post Date: 3/19/2013 9:29:38 AM CT   Posted By: Sean
   
Canon News, Nikon News Archives
2016   Jan   Feb   Mar   Apr   May
2015   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2014   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2013   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2012   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2011   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2010   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2009   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2008   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2007   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2006   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2005   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
Feedback
Help  |  © 2003-2016 The Digital Picture, LLC  |  Bryan CarnathanPowered By Christ!