Sony Announcements RSS Feed for Sony Announcements Report News & Deals  ►

 Wednesday, May 17, 2017
From Sony:
 
New 16-35mm F2.8 GM Completes the E-mount F2.8 G Master “trinity”; 12-24mm F4 G covers widest angle among all full-frame E-mount lenses
 
SAN DIEGO, May 17, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced two new additions to their growing lineup of full-frame E-mount lenses.
 
The new lenses include the FE 16-35mm F2.8 GM large aperture wide-angle zoom lens (model SEL1635GM) and the FE 12-24mm F4 G ultra wide-angle zoom lens (model SEL1224G). The FE 16-35mm F2.8 GM lens brings the incredible high-resolution and beautiful bokeh of Sony’s flagship G Master series to a wide 16-35mm focal length for exceptional landscapes, cityscapes, portraits and more, while the 12-24mm F4 G, Sony’s widest full-frame E-mount lens to date, offers a dynamic new perspective for all Sony E-mount shooters. In total, Sony’s full-frame E-mount lens lineup now covers from ultra-wide 12mm to super-telephoto 800mm (with teleconverter) focal length range.
 
New FE 16-35mm F2.8 GM Wide-Angle Zoom Lens
 
The new FE 16-35mm F2.8 GM wide-angle zoom joins the acclaimed FE 24-70mm F2.8 GM and FE 70-200mm F2.8 GM OSS to round out Sony’s lineup of F2.8 large aperture zoom lenses. Equipped with a variety of Sony’s most advanced lens technologies, it is the first wide-angle G Master model, making it ideal for an extensive variety of shooting situations - landscapes, architecture, close up portraits, sports, action and much more. It is also exceptionally lightweight and compact, maximizing portability and usability.
 
The new lens features exceptional corner-to-corner sharpness, with an optical design that includes five aspherical elements, two of which are Sony’s original XA (extreme aspherical) elements that reduce aberration and delivers the ultimate resolution throughout the entire zoom and aperture range. The front XA element on the FE 16-35mm F2.8 GM is the largest XA element ever produced, ensuring optimum quality. Additionally, two ED (Extra-low-Dispersion) glass elements keep chromatic aberration to a minimum while maximizing resolution, and Sony’s original Nano AR coating suppresses internal reflections to ensure excellent image contrast and clarity.
 
The lens features a near circular aperture shape at all settings, and the combination of the aforementioned XA element with its 11 blade aperture design produces images with sharply focused subjects and beautifully defocused backgrounds or “bokeh”. It also has two DDSSMs (Direct Drive SSM) that compose a floating focusing system and ensure that AF acquisition is speedy and quiet, making it an ideal choice for shooting still images as well as movies.
 
The FE 16-35mm F2.8 GM is also dust and moisture resistant1, has a fluorine coating on the front lens that helps to both prevent dust or grease marks and remove them easily if they do become a trouble. There is also a customizable focus hold button and a hood release button.
 
New FE 12-24mm F4 G Ultra-Wide-Angle Zoom Lens
 
A uniquely designed ultra wide-angle zoom lens, the new FE 12-24mm F4 G lens produces outstanding image quality in a compact, lightweight design, weighing in at approximately 20 oz. Sony’s widest full-frame E-mount lens, it offers a dynamic perspective for landscape, architecture and interior photography, and is well-suited for both stills and video shooting.
 
The lens features an innovative optical design with four aspherical elements that ensure excellent corner to corner sharpness and resolution. Additionally, the lens has three ED glass elements and one Super ED glass element that minimize chromatic aberration throughout the entire image, and also includes Sony’s original Nano AR coating.
 
The new FE 12-24mm F4 G lens includes a DDSSM (Direct Drive SSM) for fast, quiet and precise AF performance, plus a customizable focus hold button and focus mode switch. It is also dust and moisture resistant1.
 
Pricing and Availability
 
The new FE 16-35mm F2.8 GM Wide-angle Zoom Lens will ship this August and will be sold for about $2,200 US and $3,000 CA. The new FE 12-24mm F4 G Ultra wide-angle Zoom Lens will ship this July sold for about $1,700 US and $2,300 CA.
 
B&H will carry the Sony FE 16-35mm f/2.8 GM and FE 12-24mm f/4 G lenses.
Posted to: Sony News
Post Date: 5/17/2017 11:21:00 AM CT   Posted By: Sean
 Wednesday, April 19, 2017
From Sony Europe:
 
Groundbreaking Full-frame Mirrorless Camera Delivers Unmatched Speed, Versatility and Usability
 
  • World’s first[i] full-frame stacked CMOS sensor, 24.2 MP[ii] resolution
  • Blackout-Free Continuous Shooting[iii] at up to 20fps[iv] for up to 241 RAW[v]/ 362 JPEG[vi] images
  • Silent[vii], Vibration-free shooting at speeds up to 1/32,000 sec[viii]
  • 693 point focal plane phase detection AF points with 60 AF/AE tracking calculations per second
  • Extensive professional features including Ethernet port for file transfer, Dual SD card slots and extended battery life
  • 5-axis in-body image stabilisation with a 5.0 step[ix]shutter speed advantage
Sony today introduced its new revolutionary digital camera, the a9 (model ILCE-9).
 
The most technologically advanced, innovative digital camera that Sony has ever created, the new a9 offers a level of imaging performance that is simply unmatched by any camera ever created – mirrorless, SLR or otherwise.
 
The new camera offers many impressive capabilities that are simply not possible with a modern digital SLR camera including high-speed, blackout-free continuous shooting[iii] at up to 20fps[iv], 60 AF/AE tracking calculations per second,[x] a maximum shutter speed of up to 1/32,000 second[viii] and much more. These are made possible thanks to its 35mm full-frame stacked Exmor RS™ CMOS sensor - the world’s first of its kind – which enables data speed processing at up to 20x faster than previous Sony full-frame mirrorless cameras[xi]. This unique sensor is paired with a brand new, upgraded BIONZ X processing engine and front-end LSI that maximizes overall performance.
 
This industry-leading speed and innovative silent shooting[vii] is combined with a focusing system that features an incredible 693 phase detection AF points. Covering approximately 93% of the frame, the focusing system ensures that even the fastest moving subjects are reliably captured and tracked across the frame.
 
The new a9 also features a vibration free, fully electronic, completely silent anti-distortion shutter[vii] with absolutely no mechanical mirror or shutter noise, making it an extremely powerful photographic tool for any shooting situation that demands quiet operation. To ensure maximum usability and reliability, the camera features a new Z battery with approximately 2.2x the capacity of W batteries, as well as dual SD media card slots, including one that supports UHS-II cards. An Ethernet port (wired LAN terminal) is available as well, and there are i a wide variety of new settings, controls and customisability options that are essential for working professionals.
 
A New Standard of Speed and Focusing Accuracy
 
Critical to the record-breaking speed of the new a9 is the combination of the new stacked 24.2 MPii Exmor RS image sensor, new BIONZ X processor and front end LSI.
 
The immense processing power from these new components allows for faster AF/AE calculation while also reducing EVF display latency. The processor and front end LSI are also responsible for the larger continuous shooting buffer, enabling photographers to shoot at a blazing 20 fpsiv with continuous AF/AE tracking for up to 362 JPEG[vi] or 241 RAW[v] images.
 
The camera’s innovative AF system tracks complex, erratic motion with higher accuracy than ever before, with the ability to calculate AF/AE at up to 60 times per secondx, regardless of shutter release and frame capture. Further, when the shutter is released while shooting stills, the electronic viewfinder functions with absolutely no blackout[xii], giving the user a seamless live view of their subject at all times. This feature truly combines all of the benefits of an electronic viewfinder with the immediacy and “in the moment” advantages that not even the finest optical viewfinders can match, and is available in all still image modes[xiii] including high speed 20 fpsiv continuous shooting.
 
With 693 focal plane phase detection AF points covering approximately 93% of the frame, the camera ensures improved precision and unfailing focus in scenes where focus might otherwise be difficult to achieve. The Fast Hybrid AF system – pairing the speed and excellent tracking performance of phase detection AF with the precision of contrast AF – achieves approximately 25% faster performance when compared with a7R II, ensuring all fast-moving subjects are captured.
 
Professional Capabilities in a Compact Body
 
Sony’s new full-frame camera is equipped with a variety of enhanced capabilities that give it a true professional operational style.
 
The a9 features an all-new, high-resolution, high-luminance Quad-VGA OLED Tru-Finder with approximately 3,686k dots for extremely accurate, true-to-life detail reproduction. The new Tru-Finder, which is the highest resolution viewfinder Sony has ever incorporated in an a camera, features an optical design that includes a double-sided aspherical element, helping it to achieve 0.78x magnification and a level of corner to corner sharpness that is simply outstanding. The EVF also utilises a ZEISS® T* Coating to greatly reduce reflections, and has a fluorine coating on the outer lens that repels dirt.
 
This all adds up to a luminance that is 2x higher than the XGA OLED Tru-Finder from the a7R II, creating a viewfinder image with a brightness level that is nearly identical to the actual scene being framed, ensuring the most natural shooting experience. The frame rate of the Tru-Finder is even customisable, with options to set it for 60 fps or 120 fps[xiii] to best match the action.
 
The a9 is equipped with an innovative 5-axis image stabilisation system that provides a shutter speed advantage of 5.0 stepsix, ensuring the full power of the new sensor can be realised, even in challenging lighting. With a simple half press of the shutter button, the effect of the image stabilisation can be monitored in the viewfinder or on the LCD screen, allowing framing and focus to be accurately checked and continually monitored.
 
The a9 also offers an Ethernet port (wired LAN terminal), allowing convenient transfer of still image files to a specified FTP server at high speeds, making it an ideal choice for studio photography, high-profile news and sporting events and more. In addition, there is a sync terminal, enabling external flash units and cables to be connected directly for convenient flash sync.
 
New Features for Fast Operation
 
Sony’s new a9 has several new and updated focus functions that support faster, easier focusing in a variety of situations. The camera features a multi-selector joystick on the back of the camera, allowing shooters to easily shift focus within the frame by pressing the multi-selector in any direction up, down, left or right when shooting in Zone, Flexible Spot or Expanded Flexible Spot focus area modes. The new model also offers touch focusing on the rear LCD screen for easy selection of, and shifting focus towards a desired focus point or subject.
 
New for Sony E-mount cameras, the a9 includes the addition of separate drive mode and focus mode dials, plus a new “AF ON” button that can be pressed to activate autofocus directly when shooting still images or movies.
 
Additional new capabilities include the “AF Area Registration”, which allows frequently used focus areas to be memorised and recalled via custom button assignments. There is also the ability to assign specific settings (exposure, shutter speed, drive mode, etc) to a custom button to be instantly recalled when needed. The camera can memorise and automatically recall the last focus point used in a vertical or horizontal orientation, instantly switching back to it when that specific orientation is used again.
 
For enhanced customisation, a “My Menu” feature is available, allowing up to 30 menu items to be registered in a custom menu for instant recall when needed.
 
Double Battery Life, Double Memory
 
The innovative a9 camera features an all-new Sony battery (model NP-FZ100) with 2.2x the capacity of previous Sony full-frame models, allowing for much longer shooting performance.
 
Based on extensive customer feedback, the new camera offers two separate media card slots, including one for UHS-II media. The same data can simultaneously be recorded to both cards, or the user can choose to separate RAW / JPEG or still images / movies. Movies can also simultaneously be recorded to two cards for backup and more efficient data management.
 
High Sensitivity and Wide Dynamic Range
 
The unique design of the a9 image sensor represents the pinnacle of Sony device technology. The 24.2 MP[ii] full-frame stacked CMOS sensor is back-illuminated, allowing it to capture maximum light and produce outstanding, true-to-life image quality. The sensor also enables the diverse ISO range of 100 – 51200, expandable to 50 – 204800[xiv] , ensuring optimum image quality with minimum noise at all settings.
 
The enhanced BIONZ X processor plays a large part in image quality as well, as it helps to minimise noise in the higher sensitivity range while also reducing the need to limit ISO sensitivity in situations where the highest quality image is required.
 
The new a9 also supports uncompressed 14-bit RAW, ensuring users can get the most out of the wide dynamic range of the sensor.
 
4K Video Capture
 
The new a9 is a very capable video camera as it offers 4K (3840x2160p) video recording across the full width of the full-frame image sensor[xv]. When shooting in this format, the camera uses full pixel readout without pixel binning to collect 6K of information, oversampling it to produce high quality 4K footage with exceptional detail and depth. Recording is also available in the popular Super 35mm size.
 
Additionally, the camera can record Full HD at 120 fps at up to 100 Mbps, which allows footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.[xvi]
 
New Accessories
 
Sony has released a variety of new accessories to compliment the new a9, including:
 
  • NP-FZ100 Rechargeable Battery: High-capacity battery with approximately 2.2x the capacity of the NP-FW50 W-series battery. Supports InfoLITHIUM® technology, which makes it possible to view the remaining battery power as both a percentage display and five step icon on the camera’s LCD screen.
  • VG-C3EM Vertical Grip: Provides same operation, handling and design as a9, doubles battery life and allows USB battery-charging via the camera body.
  • NPA-MQZ1K Multi-Battery Adaptor Kit: External multi-battery adaptor kit capable of functioning as an external power supply for four Z series batteries and as a quick charger. Kit comes with two packs of NP-FZ100 rechargeable batteries.
  • GP-X1EM Grip Extension: Grip extender with same look, feel and design as a9. Enables more solid hold on camera.
  • FDA-EP18 Eyepiece Cup: Eye piece cup with locking mechanism
  • BC-QZ1 Battery Charger: Quick-charging battery charger. Charges one new Z series battery in approximately 2.5 hours.
  • PCK-LG1 Screen Protect Glass Sheet: Hard, shatterproof glass screen protector with anti-stain coating to prevent fingerprints. Compatible with touch operation and tilting LCD screen
Pricing and Availability
 
The a9 interchangeable lens camera will start shipping in Europe from June 2017 priced at approximately €5,300.00 / $4,499.00 USD.
 
B&H will begin accepting Sony a9 preorders at 10am on Friday, April 21.
 
[i] As of April 19th, 2017
[ii] Approximate effective megapixels
[iii] Electronic shutter mode. At apertures smaller than F11 (F-numbers higher than F11), focus will not track the subject and focus points will be fixed from the first frame. Display updating will be slower at slow shutter speeds.
[iv] “Hi” continuous shooting mode. The maximum frame rate will depend on the shooting mode and lens used. Visit Sony’s support web page for lens compatibility information.
[v] “Hi” continuous shooting mode, compressed RAW, UHS-II memory card. Sony tests.
[vi] “Hi” continuous shooting mode, UHS-II memory card. Sony tests.
[vii] Silent shooting is possible when Shutter Type is set to “Electronic” and Audio signals is set to “Off.”
[viii] 1/32000 shutter speed is available only in the S and M modes. The highest shutter speed in all other modes is 1/16000.
[ix] CIPA standards. Pitch/yaw stabilisation only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.
[x] At shutter speeds higher than 1/125 sec, smooth and blackout-free live view images are shown in EVF
[xi] Compared to the front-illuminated CMOS image sensor in the a7 II.
[xii] Display updating will be slower at slow shutter speeds.
[xiii] When the auto or electronic shutter mode is selected the viewfinder frame rate is fixed at 60 fps during continuous shooting.
[xiv] Still images, mechanical shutter: ISO 100 - 51200 expandable to ISO 50 - 204800.
Still images, electronic shutter: ISO 100 - 25600 expandable to ISO 50 - 25600.
Movie recording: ISO 100 - 51200 expandable to ISO 100 - 102400.
[xv] In full-frame shooting, the angle of view will be narrower under the following conditions: - When [File Format] is set to [XAVC S 4K] and [Record Setting] is set to [30p]. Class 10 or higher SDHC/SDXC memory card required for XAVC S format movie recording. UHS Speed Class U3 required for 100Mbps or higher recording
[xvi] Sound not recorded. Class 10 or higher SDHC/SDXC memory card required.
Posted to: Sony News
Post Date: 4/19/2017 10:42:21 AM CT   Posted By: Sean
 Tuesday, February 7, 2017
From Sony Europe:
 
New Full-frame 85mm F1.8 Mid-telephoto prime lens and Compact Radio-Controlled Flash also announced
 
Sony today introduced two new lenses for their popular line of E-mount interchangeable lens cameras.
 
Sony’s new lenses include one of their flagship G Master Series – an FE 100mm F2.8[i] STF GM OSS mid- telephoto prime lens (model SEL100F28GM) built to deliver breath taking bokeh with a unique STF (Smooth Trans Focus) design, and a new compact, lightweight FE 85mm F1.8 mid-telephoto prime lens (model SEL85F18) that is a welcome addition to the bag of any hobbyist or enthusiast photographer looking to create amazing portraits.
 
Sony also introduced a new powerful, compact flash (model HVL-F45RM) with radio-controlled wireless communication that is ideal for professional shooting with Sony’s line-up of a7 full-frame cameras.
 
FE 100mm F2.8 STF GM OSS Telephoto Prime Lens
 
A specially designed mid-telephoto, full-frame prime lens, the new 100mm STF is built to produce truly unique, magnificent and beautiful bokeh while maintaining the exceptional standard of resolution that is showcased throughout Sony’s entire line-up of flagship G Master series lenses, making it a powerful photographic tool for any portrait, fashion, nature or wedding photographer.
 
These impressive defocus capabilities are made possible by the lens’ advanced optical structure, as it features a newly designed 11-bladed aperture and a unique optical apodization lens element. Similar to a neutral density filter that increases in density towards the edges, the apodization element creates beautiful transitions of in-focus to out-of-focus areas within an image, making for exceptionally soft, smooth bokeh that adds depth and dimensionality. This allows the subjects to stand out against beautifully defocused elements in both the foreground and background, producing an image that is naturally pleasing to the eye. The design of the lens also ensures that vignetting is kept to an absolute minimum, ensuring optimum image quality.
 
Additionally, the new 100mm lens supports both contrast AF and focal-plane phase detection AF[ii], and has a high-precision, quiet direct drive SSM (Super Sonic Motor) system that ensures exceptionally fast and accurate AF performance. The SEL100F28GM also offers up to 0.25x close-up capabilities with a built-in macro switching ring, built-in Optical SteadyShot image stabilisation, a customisable focus hold button, AF/MF switch, aperture ring and is also dust and moisture resistant.[iii]
 
FE 85mm F1.8 Telephoto Prime Lens
 
The new SEL85F18 mid-telephoto prime lens offers an extremely versatile, lightweight and compact telephoto prime lens solution for a variety of Sony camera owners ranging from working professionals to emerging enthusiasts that have stepped up to an APS-C or full-frame camera for the first time. With its wide F1.8 aperture, it can produce impressive, exceptionally sharp portraits with soft background defocus that take advantage of its 85mm focal length and wide F1.8 maximum aperture.
 
The new prime lens features a 9-bladed circular aperture mechanism that ensures smooth, natural looking bokeh, and a double linear motor system to allow for fast, precise and quiet focusing. It also has a focus hold button that can be customised and assigned together with functions in the camera body like the popular Eye-AF feature. There is a smooth, responsive focus ring and AF/MF switch and the lens is also dust and moisture resistant.iii
 
New Compact Radio-controlled Flash
 
Sony’s new HVL-F45RM flash enhances the radio-controlled lighting system capabilities of their growing system, offering a compact professional shooting solution when combined with the currently available wireless remote controller FA-WRC1M and receiver FA-WRR1.
 
The new flash, which is designed to complement the compact bodies of Sony’s E-mount camera line-up including full-frame a7 models, produces a maximum lighting output as expansive as GN45[iv]. This ensures sufficient illumination even when shooting with bounce lighting or high-speed-sync (HSS) flash. The radio capabilities of the HVL-F45RM allow it to be used as a transmitter or a receiver at up to 30m (approx. 98 feet[v]), making it an ideal fit for creative lighting with multiple flashes. Additionally, unlike optical flash systems, radio-control flashes do not require a direct line-of-sight between components to function properly, while also minimising any impact that bright sunlight has on signal transmission and control.
 
The HVL-F45RM flash has an impressive battery life of up to 210 bursts, and can tilt up to 150o vertically, a complete 360o horizontally and up to 8o downward to maximise versatility. Usability has been maximised with a new large, bright and highly visible LCD display, an LED light, dust and moisture resistant design3 and a revamped menu system that mimics those of Sony’s newest camera systems.
 
Pricing and Availability
 
The new lenses and flashwill start shipping in March 2017. The SEL100F28GM will be priced at approximately €2,000, the SEL85F18 will be priced at approximately €650 and the HVL-F45RM will be priced at approximately €480.
 
B&H will carry the Sony FE 100mm F2.8 STF G Master, FE 85mm F1.8 & HVL-F45RM Flash.
Posted to: Sony News
Post Date: 2/7/2017 10:31:25 AM CT   Posted By: Sean
   
Canon News, Nikon News Archives
2017   Jan   Feb   Mar   Apr   May
2016   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2015   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2014   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2013   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2012   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2011   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2010   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2009   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2008   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2007   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2006   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
2005   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec
Feedback
Help  |  © 2017 The Digital Picture, LLC  |  Bryan CarnathanPowered By Christ!