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 Tuesday, August 11, 2015
Elinchrom, Phottix and Sekonic form Technology Allliance
From MAC Group USA:
 
NORTH WHITE PLAINS, NY – AUGUST 11, 2015 – Elinchrom, Phottix and Sekonic have come to be regarded as leaders in their respective areas of expertise. Together they plan on defining an exciting, new future for the lighting category.
 
The Elinchrom, Phottix and Sekonic design engineers are hard at work on the most revolutionary lighting control system ever.
 
The key to this epoch-making event is a common “operating system” shared among the three partners incorporating their respective controllers, transmitters and receivers via a shared signal.
 
Phottix flash systems are currently capable of TTL and manual control with Canon, Nikon and Sony DSLR systems as well as their own Mitros+ hot shoe TTL flash and their portable, TTL monobloc Indra systems. Elinchrom is known for their high performance, portable power systems, exemplified by the ELB 400 and is also renowned for their light-shaping tools. Sekonic is known for their accuracy and reliability of meters for lighting measurement and control. The integration of select existing technologies as well as the joint development of new ones from this global alliance will create a creative lighting toolkit allowing photographers to dramatically expand their repertoire.
 
This industry-redefining partnership will result in new products and processes that will enable photographers to enjoy the portable power and simplicity of Elinchrom, the surety of precise metering with Sekonic and unfailing TTL triggering and power control with Phottix for unmatched lighting control.
 
Current new products in the works include:
 
  • Phottix and Elinchrom design engineers are collaborating on enhanced features for the next generation of the Skyport transmitter which will include hyper-sync functionality.
  • Photographers using the Phottix Indra 360 TTL or Indra 500 TTL lighting systems will soon have the ability to use the broad range of Elinchrom light-shapers, the most popular light-shaping tools in the world.
  • Sekonic is collaborating with both Phottix and Elinchrom to finalize two new 478-series LiteMaster Pro flash meters; one for Elinchrom featuring in-meter power control and one for Phottix that allows for triggering of groups from the meter.
Many more exciting collaborative projects are in the works and on the drawing board between these three powerhouses.
 
Jan Lederman, President of MAC Group US and MAC Group Europe, which will lead the way in marketing this new alliance said: “As children, we were always told to play nice in the sandbox. Now that we are grown, we want to redefine the sandbox. The goal of this revolutionary alliance is to give photographers around the world access to the very best products and technology no matter what their needs, style of shooting or experience level. With these three companies working together, we are creating an all-new future for what’s possible in the photographic lighting category.”
 
Steve Peer, CEO of Phottix added, “Ours has always been a culture of seeing an opportunity and pursuing it with relentless focus. Together with our new partners at Elinchrom and Sekonic, we will set an all new standard for lighting and control.”
 
Chris Whittle, President of Elinchrom commented “With so many technological firsts, we at Elinchrom are extremely ambitious for all photographers. We live light, and this new alliance will accelerate a raft of inclusive lighting solutions for Elinchrom mount users Worldwide.”
 
Harry Harada, Director of Sekonic said, “Our partners’ lighting tools working in concert with Sekonic lighting technology will make photography more enjoyable and controllable. Sekonic is now open to this enhanced partnership.”
 
B&H carries Elinchrom, Phottix and Sekonic gear.
Post Date: 8/11/2015 3:27:04 PM CT   Posted By: Sean
 Wednesday, March 18, 2015
Sekonic C-700 SpectroMaster Spectrometer
B&H has just published an in-depth look at the new Sekonic C-700 SpectroMaster Spectrometer on their Explora feed.
 
Sekonic C-700 Overview
 
  • Measures LED, HMI, and Fluorescent
  • Measures Tungsten, Natural Light, and Flash
  • 4.3" Touchscreen with 9 Display Modes
  • Displays Rosco, Lee, Fuji, Wratten Names
  • Displays CRI, White Balance Compensation
  • Multiple Light Comparison
  • CMOS Sensor and Linear Variable Filter
  • Stores 99 Full-data Measurements
  • Reads Color Temp. from (1,600-40,000K)
  • Reads 0.09 to 18,600 fc (1-200,000 lux)
Category: Sekonic News
Post Date: 3/18/2015 6:57:17 AM CT   Posted By: Sean
 Tuesday, May 6, 2014
PocketWizard Logo
From PocketWizard/Bowens/Sekonic:
 
The crisp lighting from Bowens, plus PocketWizard wireless freedom, and Sekonic's precision metering have joined forces and are issuing a call to action. Are you recruits ready for action, adventure, and the ability to capture images, taking your photography to a new level?
 
PocketWizard Bowens GEM Reciever Module

PocketWizard Bowens GEM Module

For a limited time, with the purchase of any new Bowens R or Pro series monolight or kit, you new recruits are automatically enlisted into the Bowens, PocketWizard, and Sekonic Technology Alliance, and for each purchased monolight, you will be issued from our armory, one free PocketWizard Bowens GEM receiver module. This PocketWizard module enhancement allows you to embrace the sovereignty of reliable and cable-free flash triggering in your studio or in the field.
 
PocketWizard Plus III Special Edition

Pocketwizard Plus III Transceiver Yellow

As a special commemoration of this new Technology Alliance, gathering some of the greatest veterans in the industry, PocketWizard proudly offers a special edition PocketWizard Plus III draped in Bowens accent yellow, to pair with a new Bowens Gemini R, Gemini Pro, or other PocketWizard compatible lighting and devices from any PocketWizard Flash Partner. So wear your colors on your sleeve or your hotshoe, as you enter the battle for better photography.
 
Sync wirelessly

Pocket Wizard TA Logo

Available now, the Bowens-inspired PocketWizard Plus III wirelessly syncs with every PocketWizard ever made, yellow or otherwise, and can remotely trigger flashes and cameras, or in turn, can be triggered by cameras, meters, or other PocketWizards. Look for the PocketWizard Compatible logo throughout the Bowens Lighting range, as well as any other members of the PocketWizard Army.
 
Furthermore, through June 30th 2014, previously purchased Bowens Gemini R or Gemini Pro units may be sent back to HQ in for servicing, where we will update each unit for PocketWizard compatibility, ensuring additional value to your investment for years to come.
 
B&H carries the PocketWizard Bowens GEM Reciever Module and PocketWizard Plus III (Yellow) Tranceiver.

Post Date: 5/6/2014 8:46:50 AM CT   Posted By: Sean
 Sunday, September 16, 2012
Sekonic Litemaster Pro L-478DR and L-478D
 
From the Sekonic Blog:
 
Sekonic Announces LITEMASTER PRO L-478DR and L-478D. These meters are the world’s first and only dedicated color touchscreen light meters.
 
Ideal for all types of storytellers, the L-478 series offers light measurement and control for photographers and filmmakers alike, plus additional wireless flash triggering and power control in the L-478DR model.
 
Whether it’s filmmaking or photography, great storytellers use light as a main character and as a method to define the mood, focus and setting. Having a tool that allows you total control over dynamic range and multiple light sources make you confident about the craft while focusing on the art.
 
Just a few of the groundbreaking features of this new series include:
 
  • The world’s first touchscreen photo light meter
  • The world’s first touchscreen cine light meter
  • Wireless triggering (L-478DR only)Dynamic range calibration
  • Wireless flash power control (L-478DR only)
  • Enhanced HD cine and cine features
Visit the PRO L-478DR and L-478D minisite and see the future is just a finger touch away.
 
B&H carries the new Sekonic light meters.
Category: Sekonic News
Post Date: 9/16/2012 10:26:33 AM CT   Posted By: Sean
   
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