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 Wednesday, November 19, 2014
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From Photoshelter:
 
What are your plans for 2015?
 
It’s hard to believe 2014 is coming to a close. As PhotoShelter gears up for next year, we’d like to invite you to participate in our third annual survey, The Photographer’s Outlook on 2015.
 
This survey will help us better understand your goals as a photographer, how you plan to spread the word about your work in 2015, plus any challenges you anticipate in the coming year.
 
Take the Survey
Post Date: 11/19/2014 12:40:22 PM CT   Posted By: Sean
 Wednesday, November 12, 2014
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From Photoshelter:
 
In The 2015 Photographer’s Guide to Photo Contests, get a fresh look at over 25 photo competitions worldwide, including new insights on which photo contests are worth your time, and which you should skip.
 
Get details on a long list of photo contests, including:
 
  • Sony World Photography Awards
  • World Press Photo Contest
  • PDN Photo Annual
  • Wildlife Photographer of the Year
  • Smithsonian Photo Contest
  • Communication Arts Photography Competition
  • Pictures of the Year International
  • Plus many more!
We award each contest a star rating based on factors like entry fee, prizes and promised exposure, plus give you direct feedback from recent winners to help steer you in the right direction.
 
Get the free guide today!
Post Date: 11/12/2014 10:29:08 AM CT   Posted By: Sean
 Wednesday, October 22, 2014
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From Photoshelter:
 
Having trouble navigating copyright and social media sites' terms of service? You're not alone - this daunting task can be a tough one. In this special webinar panel with copyright expert Bill Cramer, founder and CEO of Wonderful Machine, and Kristine Hsu of Volunteer Lawyers for the Arts we'll discuss the key facts you need to know regarding copyright and what can be hidden in those lengthy terms of service on some of the most popular social media sites. Cramer and Hsu will dive into case studies from recent court cases involving photographers and their work, the best workflow practices to get your copyright registered, and much more.
 
Lead by PhotoShelter co-founder Allen Murabayashi, this free 1 hr webinar will cover:
 
  • How often you should register your images for copyright
  • What to do when someone has infringed your copyright
  • Fair Use: what is it, and when is it legal?
  • The in's and out's of image protection on Facebook, Twitter & Instagram
Register now for this free webinar panel happening Thursday, Oct. 23 at 2:30pm ET.
 
Register Now
Posted to: Canon News
Post Date: 10/22/2014 8:01:48 AM CT   Posted By: Sean
 Thursday, October 09, 2014
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From Photoshelter:
 
You decided you want to start making money from your photography, but now what?
 
In The Ultimate Guide to Starting Your Photography Business, learn how to focus your niche, market your work, lock in clients, and manage your finances. Also hear from seasoned photographers on what it takes to turn your passion for photography into a thriving career.
 
In this guide, you’ll also learn:
 
  • The 4 most important questions to ask before launching your business
  • How to use social media to attract the audience you want
  • Secrets to selling your work and bringing in revenue
  • 11 essential tips all freelance photographers should know
  • Plus more!
Whether you’re dreaming of shooting for high-end publications, opening your own brick-and-mortar studio, or documenting stories around the world, launching a successful career will require you to hone your business skills. This guide will help you make smart decisions moving forward and build the successful photo career you want.
 
Download your copy of The Ultimate Guide for Starting Your Photography Business today!
Post Date: 10/9/2014 11:47:03 AM CT   Posted By: Sean
 Tuesday, October 07, 2014
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From Photoshelter:
 
Light plays a huge role in creating the mood in environmental portraiture, and with your subject in the right light, you can nail the shot. In this webinar, co-sponsored by Manfrotto, award-winning NYC based photographer Tony Gale will deliver lighting techniques and tips you can take with you to your next shoot.
 
From this webinar you'll walk away with advice about how to enhance the mood in your images by using strobes, softboxes, and Tony's favorite: the Elinchrom Ranger Quadra. He'll touch on metering, why using a color checker is an important tool for a better shot, and how to scout for the best locations for telling your subject's story.
 
This hour will cover:
 
  • Choosing the right location for your shoot
  • Using a meter for a more enhanced shot
  • Indoor and outdoor lighting tips and set ups
  • Using a color checker for a more accurate image
Register Now
Post Date: 10/7/2014 2:42:42 PM CT   Posted By: Sean
 Wednesday, September 17, 2014
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From Photoshelter:
 
We’ve partnered up with Mad Mimi for our latest guide, How to Market Your Photography! Inside, get tips to create a marketing plan, tackle SEO, blog better, succeed with social media, and take advantage of email marketing. Learn to market your photography better and get the audience you want. Download the guide today!
 
Get the Free Guide
Post Date: 9/17/2014 11:42:56 AM CT   Posted By: Sean
 Monday, September 08, 2014
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From Photoshelter:
 
It's never too early to jumpstart your holiday sales!
 
What does September signal? Most think back-to-school, but here at PhotoShelter we know it's really about getting ready for your incoming holiday sales. It's never too early to start planning, so to help you get a jumpstart, we've compiled our favorite photo sales and marketing tips so you can generate more revenue and increase your profits before saying goodbye to 2014.
 
You'll find tips to:
 
  • Sell and market your prints to the right audience
  • Talk money and negotiate with clients
  • Market your work better with 10 examples of great photographer promos
  • Price your wedding and portrait photography
  • Sell your fine art photos, plus get insights from those succeeding with sales
  • And more!
And better yet? With a plan in place now, you’ll be in great shape during the holidays when consumers are looking to buy.
 
Get more tips and start selling today!
 
See Photoshelter's Selling and Marketing Tips
Post Date: 9/8/2014 12:11:44 PM CT   Posted By: Sean
 Wednesday, September 03, 2014
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From Photoshelter:
 
In follow up to our recent guide, Breaking into Fashion Photography, we're delighted to partner up with BREED once again for our next webinar with esteemed fashion photographer Melissa Rodwell, and a newcomer to the scene, the talented Dana Pennington. Tune in as they dish out advice for veterans and those looking to break into the fashion photo industry alike.
 
In this webinar you’ll learn about:
 
  • Marketing tactics fashion photogs can take to attract the attention of photo editors
  • The social media platforms that are worth your time
  • Whether you should still have a printed portfolio
  • What job opportunities exist outside of major fashion publications
  • The best way to approach modeling agencies for test shoots
  • And much more!
BREED will also be giving away a special free 1-year subscription to their premium content to a lucky listener, as well as a special offer to those who tune into the webinar.
 
Register Now!
Post Date: 9/3/2014 2:39:35 PM CT   Posted By: Sean
 Wednesday, August 06, 2014
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From Photoshelter:
 
What words would you use to describe your photography brand?
 
Fun? Reliable? Adventurous? If you struggle to answer, our guide, 10 Branding Secrets for Photographers, will help you define and build a strong brand that will set you apart from the competition and attract the clients you want.
 
In this guide, you’ll also learn:

  • How to communicate your photographic style and personality
  • How to determine what aspects of your business are unique
  • Why developing a strong name, logo and aesthetic across all platforms is crucial
  • Why a consistent voice and style must be part of everything you do - including your website, social media, and business cards
  • Plus more!

Use these 10 secrets to build a brand that attracts your ideal market, accurately communicates your specialty and creates unique experiences for your clients.
 
Download 10 Branding Secrets for Photographers

Post Date: 8/6/2014 12:55:02 PM CT   Posted By: Sean
 Tuesday, August 05, 2014
Photoshelter News
From Photoshelter:
 
Are you using Instagram and Facebook the right way to grow your photo business? Finding success through social media is not just about amassing followers. Instead, learn how to build a strong brand and increase potential work opportunities by sharing content that sparks engagement, including likes, shares, comments, and the most coveted – visits to your website.
 
In this upcoming webinar our own Amy Fitzgibbons, Director of Marketing at PhotoShelter, and Nathan Latka, Founder and CEO of Heyo, team up for a must-watch webinar on The Top 3 Ways to Get More Engagement with Your Imagery on Instagram and Facebook.
 
In this webinar, you’ll learn:

  • 3 ways to get likes, comments, and shares on every photo you post
  • How a photographer generated 2100 engagements on a simple photo concept you can copy
  • 3 creative ideas to get your visitors to check out your website and purchase your work
  • Plus more!

Details:
 
Thursday, August 7th
3:00pm Eastern
2:00pm Central
1:00pm Mountain
12:00pm Pacific
8:00pm GMT
 
Register for the Free Webinar

Post Date: 8/5/2014 10:37:29 AM CT   Posted By: Sean
 Wednesday, July 16, 2014
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From Photoshelter:
 
Are you using Instagram the right way?
 
In our latest guide, The Photographer’s Guide to Instagram, get tips to make the most of this powerful marketing tool to showcase your brand, build your audience, and even generate revenue.
 
In this guide, you’ll also learn:

  • 10 ways to win at Instagram and take advantage of all its features
  • Ideas to organically build your audience faster and smarter
  • Why Instagram is a must-use tool to connect with photo editors
  • Tips to measure your success
  • Plus more!

Also get advice and inspiration from photographers having success on Instagram, amassing followings up to 830,000. How’d they do it? We asked and found out.
 
Download the free guide!

Post Date: 7/16/2014 1:35:39 PM CT   Posted By: Sean
 Tuesday, June 24, 2014
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From Photoshelter:
 
Fashion photographers, this one's for you!
 
We’ve partnered up with Breed, an online community of fashion photographers, for our latest guide, Breaking Into Fashion Photography. Inside, get tips to market yourself right, establish your brand, approach photo buyers, and find work.
 
In this new guide, you’ll also learn:

  • Tips to break into the industry and find clients
  • Strategies to establish a lasting fashion photography brand
  • Social media do’s and don’ts to help connect with dream clients online
  • How outlets like New York Magazine’s The Cut want to be pitched
  • The 5 biggest mistakes photographers make when submitting their work
  • Plus more!

Also get advice from experienced fashion photographers like Lindsay Adler, Melissa Rodwell, Jonathan D Pryce and the founders of Bello Mag who have learned important lessons along the way on growing a successful fashion photography business.
 
Get the free guide!

Post Date: 6/24/2014 11:28:56 AM CT   Posted By: Sean
 Wednesday, June 18, 2014
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From Photoshelter:
 
Learn from one of the world’s foremost authorities on Digital Asset Management, Peter Krogh.
 
Been meaning to get your photos organized for months (maybe even years)? Worried about losing your images or experienced the complete failure of a hard drive? Then this webinar is for you. Lightroom master Peter Krogh, will join us Wednesday, June 25th at 4pm ET to dive into all the in's and out's of Lightroom Storage Techniques.
 
Peter will dedicate a large portion of the webinar to taking viewers' questions - so get your questions prepped, tune in, and get ready to organize your images and streamline your workflow.
 
In this webinar Peter will cover :

  • Primary storage vs. Backup storage
  • Cloning your drives
  • NAS and the personal cloud
  • Cloud storage services
  • Using SSD for speed, upgrading your current computer

Register Now!

 Wednesday, June 04, 2014
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From Photoshelter:
 
Webinar with photographer Robert Seale
 
Throughout his freelance career, Robert has kept his business successfully afloat by building upon a solid foundation. In this live video webinar via Google Hangout, Robert will cover the 11 key tips photographers should know to run their business smoothly and grow it over time.
 
Whether you’re considering going full-time freelance, or have been doing it for years – Robert will offer up essential tips and lessons learned in an in-depth dialogue with host Allen Murabayshi about what it’s really like to be a photographer and small business owner.
 
In this webinar you’ll learn about:

  • The steps you must take before going freelance
  • Money issues: how to balance your budget, and keep on track
  • What gear to invest in and how to know when to rent vs. buy
  • The number 1 thing you need to do for your business

Register Now!

Post Date: 6/4/2014 7:10:28 AM CT   Posted By: Sean
 Wednesday, May 28, 2014
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From Photoshelter:
 
Insurance can be a complicated beast, but knowing how to cover yourself and your equipment is a must-do for your business. In this guide, we review the types of insurance you should consider as a working photographer, plus offer up tips from insurance experts and additional resources to help you make the smartest decisions for your business.
 
Get the free Protect Yourself: What Photographers Should Know About Insurance Guide
Post Date: 5/28/2014 11:02:04 AM CT   Posted By: Sean
 Wednesday, April 09, 2014
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From Photoshelter:
 
Use Twitter to get people excited about your work!
 
In our latest guide, "The Photographer’s Guide to Twitter," we’ve partnered up with the American Society of Media Photographers (ASMP) to give you tips to get your name out there, engage with potential customers, and advance your photo career.
 
In this guide, you’ll also learn:

  • 10 ways to grow a Twitter following and increase engagement - including sharing behind-the-scenes photos and tweeting about what’s trending
  • Top Twitter features for businesses that will help you market your work better
  • Legal considerations before using Twitter, plus best practices to help keep your work safe
  • Tips to measure your success and determine if your efforts are working
  • Plus more!

Also get a list of Twitter FAQs to address specific questions you might have, plus a glossary to stay on top of commonly used Twitter jargon.
 
Download "The Photographer's Guide to Twitter"

Post Date: 4/9/2014 12:10:48 PM CT   Posted By: Sean
 Tuesday, March 18, 2014
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From Photoshelter:
 
Use Facebook to get people talking about your work!
 
In The Photographer’s Guide to Facebook, we break down tactics to help you increase awareness about your photography, engage potential clients, and encourage word-of-mouth referrals.
 
Learn how you can use Facebook to attract followers by:

  • Showcasing your personality with a behind-the-scenes look at your latest shoot.
  • Sharing great blogs, stories, and videos from outside sources that your audience will enjoy.
  • Asking interesting questions to inspire conversation on your page.
  • Offering giveaways and coupons to get people fired up about your products and services.

We also share some great examples of pages from photographers who have successfully used Facebook to build and grow their audience - and their client base - using simple, low cost strategies from posting regularly to showcasing images in a compelling way.
 
Download the free guide.

Post Date: 3/18/2014 3:22:33 PM CT   Posted By: Sean
 Thursday, March 06, 2014
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From Photoshelter:
 
In our newest guide, Pricing Your Work: Photojournalism, discover tips to connect with potential news clients and publications, learn what fees and terms you can expect, plus get negotiating pointers and resources to help get your foot in the door and build your career in this field.
 
Also learn answers to questions like:

  • What are the four types of clients photojournalists typically work for?
  • How do you turn news media prospects into paying clients?
  • What are examples of fees, terms, and contracts you’ll likely encounter?
  • To what extent are rates and terms negotiable?
  • What type of insurance do you need?
  • Plus more!

Pricing Your Work: Photojournalism is the third in a series of guides with Wonderful Machine's CEO Bill Cramer and is packed with tips to help you price your photography and cut your best deal.
 
Download Photoshelter's Pricing Your Work: Photojournalism Guide.

Post Date: 3/6/2014 10:32:08 AM CT   Posted By: Sean
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