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 Wednesday, July 16, 2014
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From Photoshelter:
 
Are you using Instagram the right way?
 
In our latest guide, The Photographer’s Guide to Instagram, get tips to make the most of this powerful marketing tool to showcase your brand, build your audience, and even generate revenue.
 
In this guide, you’ll also learn:

  • 10 ways to win at Instagram and take advantage of all its features
  • Ideas to organically build your audience faster and smarter
  • Why Instagram is a must-use tool to connect with photo editors
  • Tips to measure your success
  • Plus more!

Also get advice and inspiration from photographers having success on Instagram, amassing followings up to 830,000. How’d they do it? We asked and found out.
 
Download the free guide!

Post Date: 7/16/2014 1:35:39 PM CT   Posted By: Sean
 Tuesday, June 24, 2014
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From Photoshelter:
 
Fashion photographers, this one's for you!
 
We’ve partnered up with Breed, an online community of fashion photographers, for our latest guide, Breaking Into Fashion Photography. Inside, get tips to market yourself right, establish your brand, approach photo buyers, and find work.
 
In this new guide, you’ll also learn:

  • Tips to break into the industry and find clients
  • Strategies to establish a lasting fashion photography brand
  • Social media do’s and don’ts to help connect with dream clients online
  • How outlets like New York Magazine’s The Cut want to be pitched
  • The 5 biggest mistakes photographers make when submitting their work
  • Plus more!

Also get advice from experienced fashion photographers like Lindsay Adler, Melissa Rodwell, Jonathan D Pryce and the founders of Bello Mag who have learned important lessons along the way on growing a successful fashion photography business.
 
Get the free guide!

Post Date: 6/24/2014 11:28:56 AM CT   Posted By: Sean
 Wednesday, June 18, 2014
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From Photoshelter:
 
Learn from one of the world’s foremost authorities on Digital Asset Management, Peter Krogh.
 
Been meaning to get your photos organized for months (maybe even years)? Worried about losing your images or experienced the complete failure of a hard drive? Then this webinar is for you. Lightroom master Peter Krogh, will join us Wednesday, June 25th at 4pm ET to dive into all the in's and out's of Lightroom Storage Techniques.
 
Peter will dedicate a large portion of the webinar to taking viewers' questions - so get your questions prepped, tune in, and get ready to organize your images and streamline your workflow.
 
In this webinar Peter will cover :

  • Primary storage vs. Backup storage
  • Cloning your drives
  • NAS and the personal cloud
  • Cloud storage services
  • Using SSD for speed, upgrading your current computer

Register Now!

 Wednesday, June 04, 2014
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From Photoshelter:
 
Webinar with photographer Robert Seale
 
Throughout his freelance career, Robert has kept his business successfully afloat by building upon a solid foundation. In this live video webinar via Google Hangout, Robert will cover the 11 key tips photographers should know to run their business smoothly and grow it over time.
 
Whether you’re considering going full-time freelance, or have been doing it for years – Robert will offer up essential tips and lessons learned in an in-depth dialogue with host Allen Murabayshi about what it’s really like to be a photographer and small business owner.
 
In this webinar you’ll learn about:

  • The steps you must take before going freelance
  • Money issues: how to balance your budget, and keep on track
  • What gear to invest in and how to know when to rent vs. buy
  • The number 1 thing you need to do for your business

Register Now!

Post Date: 6/4/2014 7:10:28 AM CT   Posted By: Sean
 Wednesday, May 28, 2014
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From Photoshelter:
 
Insurance can be a complicated beast, but knowing how to cover yourself and your equipment is a must-do for your business. In this guide, we review the types of insurance you should consider as a working photographer, plus offer up tips from insurance experts and additional resources to help you make the smartest decisions for your business.
 
Get the free Protect Yourself: What Photographers Should Know About Insurance Guide
Post Date: 5/28/2014 11:02:04 AM CT   Posted By: Sean
 Wednesday, May 07, 2014
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From Photoshelter:
 
Calling all thrill seekers!
 
We’ve partnered up with the folks at G Adventures for our latest guide, Building Your Outdoor & Adventure Photography Business: Tips from the Pros. Learn how award-winning photographers turn their passion for adventure and the outdoors into a career - including how they market their work, master storytelling, develop a solid workflow, and attract the clients they want.
 
In this guide, you’ll also discover:

  • How to use social media to showcase your brand & grow a following
  • Strategies to embrace a backup plan while on the job
  • 5 of the most unique places on earth to photograph
  • 9 tips to transition from still photography to motion
  • What National Geographic wants from photographers
  • Plus more!

Learn from the pros including award-winning photographers Corey Rich, Scott Markewitz, Krystle Wright, Lucas Gilman, and Jody MacDonald to help transform your passion for adventure into an exciting photo career. Download your copy today!
 
Download the Free Guide

Post Date: 5/7/2014 12:16:36 PM CT   Posted By: Sean
 Wednesday, April 09, 2014
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From Photoshelter:
 
Use Twitter to get people excited about your work!
 
In our latest guide, "The Photographer’s Guide to Twitter," we’ve partnered up with the American Society of Media Photographers (ASMP) to give you tips to get your name out there, engage with potential customers, and advance your photo career.
 
In this guide, you’ll also learn:

  • 10 ways to grow a Twitter following and increase engagement - including sharing behind-the-scenes photos and tweeting about what’s trending
  • Top Twitter features for businesses that will help you market your work better
  • Legal considerations before using Twitter, plus best practices to help keep your work safe
  • Tips to measure your success and determine if your efforts are working
  • Plus more!

Also get a list of Twitter FAQs to address specific questions you might have, plus a glossary to stay on top of commonly used Twitter jargon.
 
Download "The Photographer's Guide to Twitter"

Post Date: 4/9/2014 12:10:48 PM CT   Posted By: Sean
 Tuesday, March 18, 2014
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From Photoshelter:
 
Use Facebook to get people talking about your work!
 
In The Photographer’s Guide to Facebook, we break down tactics to help you increase awareness about your photography, engage potential clients, and encourage word-of-mouth referrals.
 
Learn how you can use Facebook to attract followers by:

  • Showcasing your personality with a behind-the-scenes look at your latest shoot.
  • Sharing great blogs, stories, and videos from outside sources that your audience will enjoy.
  • Asking interesting questions to inspire conversation on your page.
  • Offering giveaways and coupons to get people fired up about your products and services.

We also share some great examples of pages from photographers who have successfully used Facebook to build and grow their audience - and their client base - using simple, low cost strategies from posting regularly to showcasing images in a compelling way.
 
Download the free guide.

Post Date: 3/18/2014 3:22:33 PM CT   Posted By: Sean
 Thursday, March 06, 2014
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From Photoshelter:
 
In our newest guide, Pricing Your Work: Photojournalism, discover tips to connect with potential news clients and publications, learn what fees and terms you can expect, plus get negotiating pointers and resources to help get your foot in the door and build your career in this field.
 
Also learn answers to questions like:

  • What are the four types of clients photojournalists typically work for?
  • How do you turn news media prospects into paying clients?
  • What are examples of fees, terms, and contracts you’ll likely encounter?
  • To what extent are rates and terms negotiable?
  • What type of insurance do you need?
  • Plus more!

Pricing Your Work: Photojournalism is the third in a series of guides with Wonderful Machine's CEO Bill Cramer and is packed with tips to help you price your photography and cut your best deal.
 
Download Photoshelter's Pricing Your Work: Photojournalism Guide.

Post Date: 3/6/2014 10:32:08 AM CT   Posted By: Sean
 Wednesday, February 19, 2014
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From Photoshelter:
 
Learn from one of the world’s foremost authorities on Digital Asset Management, Peter Krogh.
 
In this webinar, Peter Krogh will answer the photographer's plea “Just tell me what to do!” when it comes to storing, organizing, and optimizing your workflow within Adobe Lightroom.
 
Peter will focus on how to maximize your use of Lightroom as an image cataloging tool. This is for those looking to tame their out-of-control, unorganized file system and truly understand Lightroom’s organization power.
 
In this webinar you’ll learn:

  • How to approach image file storage in a simple and safe way
  • The advantages of the DNG file format
  • What to do when you’ve outgrown your photo library
  • How to organize your photos with metadata tags, apply them to entire shoots, and when to use custom tags
  • Finding images quickly using filters
  • How to use Lightroom Projects to create photobooks, slideshows, web galleries, videos and more
  • About the publishing service within Lightroom

Peter will also be giving away free copies of his book, Digital Asset Management for Photographers, to 10 lucky attendees!
 
Register Here

Post Date: 2/19/2014 3:38:05 PM CT   Posted By: Sean
 Tuesday, February 11, 2014
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From Photoshelter:
 
Webinar with PhotoShelter's Co-founder and Chairman Allen Murabayashi
 
No matter your specialty, as a photographer looking to get work you need to be able to answer the two basic questions above. In this webinar Allen will not only guide you through how to answer both questions but will show you how the answers will help you build a better online presence and attract clients to your work.
 
As the battle for attention rages on in all corners of the web, strategies to gain recognition, get clients, and stay top of mind are constantly changing. Here, Allen offers up tips from the presentations he’s given at WPPI, PPE, The Palm Springs Photo Festival and numerous other conferences. He’ll focus on how to find the best recipe for using the web to attract and engage the right audience and turn them into loyal clients.
 
In this webinar you’ll learn about:

  • The “smell test” (hint: it’s what your online brand is emitting)
  • The "search engine lottery" do's and don'ts
  • The “stop doing list” (or, how to make smart decisions with your time)
  • The “boomerang” effect for getting old clients coming back for more

Date and Time: Wednesday, February 12th, 4:00pm Eastern
 
Register Now

Post Date: 2/11/2014 7:47:37 AM CT   Posted By: Sean
 Friday, January 10, 2014
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From Photoshelter:
 
Ready to hit the ground running in 2014?
 
The 2014 Photo Business Plan Workbook is a step-by-step guide to help you focus your business strategy, target the photography clients you want, and rev up your income this year.
 
Get strategies and concrete examples to help you:

  1. Define your products & services
  2. Determine your audience and addressable market
  3. Create a marketing plan
  4. Fix your finances
  5. Tune-up your website
  6. Build your Search Engine Optimization
  7. Get social
  8. Create an advisory group
  9. Follow up with old clients

Build your photo business plan and stick to it. Get started with these smart business tips packed into an easy-to-read workbook.
 
Download your copy today!

Post Date: 1/10/2014 8:13:09 AM CT   Posted By: Sean
 Wednesday, December 11, 2013
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From Photoshelter:
 
In "The Photographer’s Guide to Facebook," we break down tactics to help you increase awareness about your photography, engage potential clients, and encourage word-of-mouth referrals.
 
Learn how you can use Facebook to attract followers by:

  • Showcasing your personality with a behind-the-scenes look at your latest shoot.
  • Sharing great blogs, stories, and videos from outside sources that your audience will enjoy.
  • Asking interesting questions to inspire conversation on your page.
  • Offering giveaways and coupons to get people fired up about your products and services.

We also share some great examples of pages from photographers who have successfully used Facebook to build and grow their audience - and their client base - using simple, low cost strategies from posting regularly to showcasing images in a compelling way.
 
Get the free guide now!

Post Date: 12/11/2013 10:13:10 AM CT   Posted By: Sean
 Friday, November 15, 2013
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From Photoshelter:
 
Action photographer David Bergman has made a name for himself for everything from his iconic shots of Bon Jovi on tour to his GigaPan image of President Obama’s first inauguration. He’s shot for Sports Illustrated, MLB.com, CBS, The Travel Channel, The Washington Post, The Miami Herald, numerous musicians and record labels, and has even started a series of workshops.
 
But, this self-professed “band geek” didn’t set out to be a photographer at the beginning. In this webinar on Tuesday, Nov. 19th at 4pm EST, learn directly from David as he tells his story about making the move from music production major to full-time staff photographer to freelancer. During this webinar you'll learn from David's own experience:

  • What the transition from going to full-time to freelance can be like
  • How to leverage professional relationships to get more work
  • Why learning new techniques keeps your work relevant
  • What it’s really like to hang around and photograph a stadium packed show with Bon Jovi

Date: Tuesday, November 19
Time: 4:00pm EST
 
Register Now

Post Date: 11/15/2013 3:47:53 PM CT   Posted By: Sean
 Wednesday, November 13, 2013
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From Photoshelter:
 
Learn the pros & cons of 25+ photo contests worldwide
 
With literally hundreds of photo contests out there to choose from, how do you pick the right one to enter? And, how do you improve your chances of winning? In our latest guide, The Photographer’s Guide to Photo Contests, we review more than 25 of the most popular photo competitions worldwide, including insights on which are worth your while, and which to avoid.
 
Discover the pros and cons of each competition, including the:

  • Red Bull Illume Image Quest
  • World Press Photo Contest
  • Wildlife Photographer of the Year
  • International Photography Awards
  • Communication Arts Photography Competition
  • Aperture Portfolio Prize
  • Plus many more!

We award each a grade, A-F, based on factors like entry fee, prizes and promised exposure, plus provide feedback from past winners. Use this guide as a resource to pick and choose contests that are best for you and your goals as a photographer.
 
Get the free guide via email.

Post Date: 11/13/2013 9:33:41 AM CT   Posted By: Sean
 Tuesday, October 22, 2013
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From Photoshelter:
 
In this webinar Jared Bauman, Founder and President of ShootDotEdit, will discuss workflow best practices and how achieving high levels of efficiency after the shoot can be your key to not only keeping clients returning but gaining new ones as well.
 
He'll walk you through creating a post-shoot process that works for you, identifying the steps that are your obstacles to being more productive, and -- importantly -- how outsourcing parts of your work to professionals can actually help you grow your business.
 
Join us and learn from Jared:

  • How to tailor your workflow so you can put more focus on what you truly love to do
  • How to identify pain points, and what bottlenecks you encounter from shoot to delivery
  • Outsourcing portions of your workflow: what ShootDotEdit provides for photographers

Date: Wednesday, October 23rd
Time: 4:00pm Eastern
 
Register Now

Post Date: 10/22/2013 1:23:47 PM CT   Posted By: Sean
 Tuesday, October 15, 2013
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From Photoshelter:
 
Eric Cheng spent over 10 years mastering underwater photography before deciding to try his hand at aerial videography. Now he’s already turning the industry on its head with a new innovation that allows photographers to capture above-ground footage without the massive expense of a helicopter.
 
With a background in computer science, and having been the previous Director of Photography at Lytro, Eric has a deep investment in the progression of both photography and technology. For his aerial work Eric experimented with an ordinary radio controlled drone and a simple GoPro Hero. The electronic gimbal he created with a friend is what keeps every shot flawless, unaffected by the wind, and absolutely stunning.
 
In this webinar we’ll talk to Eric about this incredible alternative to the traditional aerial photography methods, his work both underwater and above ground, and what gear is involved.
 
Date: Wednesday, October 16th
Time: 4:00pm Eastern
 
Register Now
 
Topics to be Covered:

  • How Eric got into aerial photography
  • FAA rules and regulations you should watch out for
  • How to create your own drone videography on a low, medium or high budget

Post Date: 10/15/2013 10:55:24 AM CT   Posted By: Sean
 Thursday, September 26, 2013
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Photoshelter is offering a free guide - Growing Your Portrait Photography Business: Part 2. The second installment covers the editorial and commercial portraiture.
Post Date: 9/26/2013 11:38:23 AM CT   Posted By: Sean
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