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 Thursday, May 5, 2016
From Photoshelter:
 
To dig into the world of book publishing, we’ve partnered with the creative book publishing platform Blurb for our latest guide, The Photographer’s Guide to Publishing Photo Books.
 
Check out exclusive interviews with photographers who have completed book projects through self-publishing and traditional publishing, and share lessons learned along the way.
 
Inside this guide, you’ll also discover:
 
  • A rundown of reasons to publish
  • 10 steps to professional book success
  • Different paths to book publishing
  • Ideas for selling and marketing your photo book
  • Tips to finding a publisher
  • And more!
Successful book projects take a clear vision, thorough research, smart decisions, and a lot of work. This guide will inspire you to give your images a whole new shelf life.
 
Download your copy today!
Posted to: Canon News,
Post Date: 5/5/2016 9:03:04 AM CT   Posted By: Sean
 Wednesday, March 2, 2016
From Photoshelter:
 
21 Photographers Share Why Shooting Tethered is a Game Changer
 
We’ve partnered up with Tether Tools for a new guide, Better When You Tether. Inside, get a behind-the-scenes look at some of the industry’s best and brightest who share why shooting tethered has improved their workflow and strengthened communication with clients.
 
Inside, you’ll discover:
 
  • Tips from 21 photographers who are shooting tethered to improve their workflow
  • A list of tethering gear to keep your workflow efficient and your clients happy
  • Firsthand interviews with PhotoShelter members like Joe McNally, Lindsay Adler and Steve Boyle who share how tethering has impacted their business
  • Plus more!
Tethered photography has changed photographers’ workflow both in the studio and on location - and it’s not just about the technology anymore. It’s completely revamped the experience of working directly with art directors, brands, and clients to see images in real time. The result? You improve communication with your client, make decisions more efficiently, and look like a total professional.
 
Get the Free Guide
 
B&H carries Tether Tools gear.
Posted to: Canon News,
Post Date: 3/2/2016 10:56:52 AM CT   Posted By: Sean
 Wednesday, February 3, 2016
From Photoshelter:
 
Learn how award-winning photographers turn their love for adventure into a career!
 
We’ve partnered with Red Bull Illume to release The Guide to Action & Adventure Sports Photography.
 
Inside, hear from photographers who have won the most exclusive action and adventure sports photography contest - Red Bull Illume - and learn what you can do to impress the 2016 judges.
 
Check out interviews from thrill-seeking photographers including Morgan Maassen, Krystle Wright, Clark Fyans, Jody MacDonald and Chris Burkard who share:
 
  • Tips to tell stories through your adventure photography
  • How to turn your passion into a business
  • When one shot makes all the difference
  • Why mobile photography and Instagram are still game changers
  • Plus more!
Get the Free Guide.
Posted to: Canon News,
Post Date: 2/3/2016 12:10:50 PM CT   Posted By: Sean
 Monday, January 11, 2016
From Photoshelter:
 
Ready to make 2016 your best year yet?
 
The 2016 Photo Business Plan Workbook is a step-by-step guide to help you create a strong business plan, target the clients you want, and make more money this year.
 
Inside the workbook, get strategies and examples to help you:
 
  • Define your products & services
  • Determine your audience and addressable market
  • Create a marketing plan
  • Fix your finances
  • Tune-up your website
  • Build your Search Engine Optimization
  • Get social
  • Create an advisory group
  • Follow up with old clients
Build your photo business plan and stick to it this year. Get started with these smart business tips packed into an easy-to-read workbook.
 
Download your copy of the The 2016 Photo Business Plan Workbook today!
Posted to: Canon News,
Post Date: 1/11/2016 12:14:16 PM CT   Posted By: Sean
 Wednesday, December 16, 2015
From Photoshelter:
 
Make 2016 count with tips from 50 photo trailblazers!
 
In The Inspiration Handbook: 50 Tips from 50 Photography Trailblazers, award-winning photographers, recognized photo editors, and leading industry experts share their best advice to make 2016 a knockout year.
 
Get insights on all the key aspects of building and running your photo business, including:
 
  • Growing your photo business
  • Marketing your photography
  • Mastering social media
  • Embracing personal projects
  • Understanding your finances
  • Getting hired
You’ll hear from some of the most influential names in the business including David Burnett, Ami Vitale, Joe McNally, Zack Arias, Brad Smith, Alison Zavos, Jodi Cobb, David duChemin, Jeremy Cowart, and more.
 
Get the Free Guide
Posted to: Canon News,
Post Date: 12/16/2015 2:38:37 PM CT   Posted By: Sean
 Friday, December 4, 2015
From Photoshelter:
 
Fashion photographers, this one's for you!
 
We’ve partnered up with Breed, an online community of fashion photographers, for our guide, Breaking Into Fashion Photography. Inside, get tips to market yourself right, establish your brand, approach photo buyers, and find work.
 
In this guide, you’ll also learn:
 
  • Tips to break into the industry and find clients
  • Strategies to establish a lasting fashion photography brand
  • Social media do’s and don’ts to help connect with dream clients online
  • How outlets like New York Magazine’s The Cut want to be pitched
  • The 5 biggest mistakes photographers make when submitting their work
  • Plus more!
Also get advice from experienced fashion photographers like Lindsay Adler, Melissa Rodwell, Jonathan D Pryce, plus experts from the Breed community who share important business lessons they've learned along the way.
 
Get the Free Guide: Breaking Into Fashion Photography
Posted to: Canon News,
Post Date: 12/4/2015 11:51:28 AM CT   Posted By: Sean
 Tuesday, November 17, 2015
From Photoshelter:
 
An in-depth look at over 35 photo contests worldwide!
 
For the third year running, we’re excited to release The 2016 Photographer’s Guide to Photo Contests.
 
We’ve partnered up with the World Photography Organisation to give you a fresh look at more than 35 photo contests worldwide. Get insights on which contests we recommend, a rundown of fees, promised exposure and prizes, plus feedback from past winners.
 
Get details on photo contests, including:
 
  • Red Bull Illume Image Quest
  • World Press Photo Contest
  • PDN Photo Annual
  • Feature Shoot Emerging Photography Awards
  • National Geographic Traveler Photo Contest
  • Astronomy Photographer of the Year
  • Aperture Portfolio Prize
  • Plus many more!
Also read two exclusive interviews with photographers who won the prestigious Sony World Photography Awards.
 
Get the Free Guide
Posted to: Canon News,
Post Date: 11/17/2015 11:47:04 AM CT   Posted By: Sean
 Tuesday, October 20, 2015
From Photoshelter:
 
Ready to take your food photography to the next level?
 
From foodies to top chefs, the culinary culture is a trend that's here to stay. And, riding on its tails has been a massive opportunity for professional photographers. Unlike ever before, magazines, restaurants, bars, bloggers, artisanal producers, and recipe sites are craving top notch food imagery from skilled creatives.
 
That’s why it’s time to set yourself apart from the snap-happy diners once and for all. In The Professional’s Guide to Food Photography, a partnership with the International Association of Culinary Professionals, you’ll learn how to hone your talent and find new business opportunities in all things gastronomic.
 
Inside, get in-depth interviews from established food photographers succeeding in their endeavors, including their tips to:
 
  • Break into the industry and attract the clients you want
  • Lock in editorial clients
  • Think outside the box for creative food projects
  • Shoot in-house for a publication like Bon Appétit
Also learn tips for shooting great food photos, the benefits of entering contests, plus how to build a portfolio to showcase your unique style and appeal to an audience.
 
Download the free guide today!
Posted to: Canon News,
Post Date: 10/20/2015 12:11:37 PM CT   Posted By: Sean
 Monday, August 3, 2015
From Photoshelter:
 
It's more than halfway through the year and that means time to check in with your photo business. Download The 2015 Photo Business Plan Workbook to help assess where your business stands today and identify real opportunities for growth.
 
Inside the workbook, get strategies and examples to help you:
 
  • Define your products & services
  • Determine your audience and addressable market
  • Create a marketing plan
  • Fix your finances
  • Tune-up your website
  • Build your Search Engine Optimization
  • Get social
  • Create an advisory group
  • Follow up with old clients
Rev up your strategy so you can target the photo clients you want and land more gigs before the year is up.
 
Get the Free Guide
Posted to: Canon News,
Post Date: 8/3/2015 12:38:19 PM CT   Posted By: Sean
 Wednesday, June 3, 2015
From Photoshelter:
 
Break into the exciting world of commercial photography
 
How should you pitch your work to agency art buyers? What’s it like working with ad agencies, or big brands on set? How can you attract commercial clients? These questions and more are answered in our latest guide, Breaking Into Commercial Photography. Dive in to discover how to begin building your client list, marketing tactics to stay relevant in an ever-changing field, and how to integrate your personal style into commissioned work.
 
Get the Free Guide
 
Inside this guide you’ll find:
 
  • What art buyers want from photographers
  • How to keep your cool on set
  • Marketing tactics to keep you top of mind
  • How to stay true and authentic to your work
  • Tips on estimating and negotiating
Download your copy today!
Posted to: Canon News,
Post Date: 6/3/2015 10:20:37 AM CT   Posted By: Sean
 Monday, May 18, 2015
From Photoshelter:
 
Get assignments from your dream clients.
 
Having a career in editorial photography today might seem like a pipe dream - but there are ways to get your foot in the door and begin shooting for clients that are on your dream list.
 
In this guide, we talk to successful editorial photographers about how to carve a space for yourself within the industry, how to land those dream clients, and how to go about negotiating even with tight editorial budgets. Inside, also get answers straight from the award-winning photo editors at publications including Texas Monthly and National Geographic about how they find talent, what they look for when hiring a new photographer, and more.
 
Get the free guide!
 
Inside the Guide you’ll find:
 
  • How to prep for portfolio reviews
  • Which marketing tools you should invest in
  • The best way to get a photo editor’s attention
  • How to build solid relationships with photo editors
  • How to monetize your images after the shoot
Posted to: Canon News,
Post Date: 5/18/2015 6:27:43 AM CT   Posted By: Sean
 Friday, April 24, 2015
From Photoshelter:
 
We get it: Search Engine Optimization can seem complicated, and you probably want to throw in the towel on the whole thing if you’ve tried time and again to start showing up on the first page of Google search results. Fortunately, for those who feel a little lost we’ve broken down easy tips and tricks you can do to build your SEO in our recent guide, SEO for Photographers, and we’re hosting a live Google Hangout with tips from it next week, April 29th at 2pm ET. In this live Google Hangout, Allen Murabayashi will be showing examples of photographer websites with good SEO practice, the inner workings of Google Analytics, how to create a free Google Business listing and more.
 
In this hour Allen will cover:
 
  • How to make sure your site appears properly in Search Engine Result Pages
  • The importance of mobile friendly sites
  • How/where you can “link to yourself” to boost your SEO
  • Creating a keyword list
  • How to perform backlink analysis
  • How PhotoShelter can boost your SEO
Join us to get ahead in the SEO game, Thursday 4/29, 2pm ET. Register below to receive an email with the link to the Google Hangout.
 
Photoshelter's Boost your SEO: 8 Tips To Get You Started Webinar
Posted to: Canon News,
Post Date: 4/24/2015 10:36:46 AM CT   Posted By: Sean
 Wednesday, March 25, 2015
From Photoshelter:
 
Just 12 steps to better SEO!
 
When it comes to Search Engine Optimization, the most important question you can ask yourself is: how can I improve my SEO so my photography business is easily found online? The SEO Guide for Photographers, re-released with the newest, most relevant information answers this question and gives a lay person’s low down on the oft-misunderstood world of search engines. This Guide will help you gain a better understanding of Google Analytics, become familiar with SEO lingo, and help you understand why you’re not topping the search list on Google.
 
Inside the Guide you’ll find:
 
  • How Google’s search engine works to find and rank results
  • The factors that directly influence your SEO
  • How PhotoShelter can help with your SEO
  • How to perform backlink analysis
  • How long it will take to see results
Plus, dive in and start improving your SEO today with 12 actionable steps you can take - from “basic” to “expert” we’ve got you covered.
 
Download your copy of The SEO Guide for Photographers today!
Posted to: Canon News,
Post Date: 3/25/2015 6:44:15 PM CT   Posted By: Sean
 Friday, March 6, 2015
From Photoshelter:
 
It may not be obvious, but your wedding photography business’ brand and its worth -- i.e. what your able to earn -- go hand in hand. The stronger your brand, the more you’re able to capture the hearts and minds of potential clients and charge them accordingly. In this special webinar in partnership with Tamron, we’ll talk to internationally renowned wedding photographers Justin & Mary Marantz. The duo, with 10 years’ experience shooting and building their own business, has presented workshops to wedding photographers from London to Australia and been featured on Inside Wedding, Style Me Pretty & Martha Stewart. They also co-founded the blogs The Black Tie Bride and The Well-Groomed Groom.
 
As an added bonus, all webinar attendees will be entered to win a Tamron SP 24-70mm F/2.8 lens!
 
This jam-packed 1 hour takes place March 12, 2015 at 4pm ET, and will include tips like:
 
  • Editing your portfolio to attract the clients you want
  • Finding your “brand personality”
  • What quality will have clients paying you more
  • Turning clients into ambassadors
  • Branding mistakes to avoid
Register Now
Posted to: Canon News,
Post Date: 3/6/2015 12:25:17 PM CT   Posted By: Sean
 Tuesday, February 17, 2015
From Photoshelter:
 
Get tips to attract clients and land more wedding gigs
 
It's hard to believe wedding season is just around the corner! To help you put your best foot forward, we've partnered up with Tamron to put together our latest guide, How to Grow a Wedding Photography Business. Get tips to attract the wedding clients you want, develop a solid pricing plan, and have your clients bubble over with excitement when it comes to your exceptional customer service.
 
In this guide you’ll also learn:
 
  • How to screen for the best clients
  • The most important thing to do when first starting out
  • What to do on the big day to make an impression
  • How to establish a strong brand identity
  • Why your customer service should be above-and-beyond
  • How to take natural looking photos
Plus get insights from 6 seasoned wedding photographers who share their tips to tackle the market and build a successful wedding photography business.
 
Get the free guide.
Posted to: Canon News,
Post Date: 2/17/2015 2:21:10 PM CT   Posted By: Sean
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