“The new Lexar Professional Workflow Reader Solution is a game changer, and will surpass many expectations as to what a card reader can add to a photographer’s workflow process," said Lexar Elite Photographer Scott Kelby, the leading voice in photo editing and processing. "In today's digital imaging industry, speed is the major factor that impacts all photographers and videographers. This product has been cleverly designed with a wonderful fit and finish, and once again demonstrates how Lexar is listening to its customers and delivering the kind of innovative products photographers need to stay on top in this highly competitive business."
The Lexar Professional Workflow Reader Solution transfers RAW images, high-res photos, and HD, 3D, and 4K video files at USB 3.0 speeds when using a USB 3.0 port. The modular design of the Professional Workflow Reader Solution makes it adaptable to changing technologies for future use, including new and emerging memory card formats.
“Photographers and videographers constantly struggle with improving and adjusting the efficiency of their personal workflows, and the growing number of memory card formats make this even more challenging,” said Adam Kaufman, product marketing manager, Lexar. “We designed the Lexar Professional Workflow Reader Solution to allow users to build a completely unique system that suits their needs so they can get to editing and shooting sooner. Whether photographers or videographers are shooting on four cards of the same format, or four different types of cards, the Lexar Professional Workflow Reader Solution lets them offload work faster, greatly reducing the time spent moving content from a card to a computer.”
The Lexar Professional Workflow Reader Solution comes with a two-year limited warranty, is compatible with both PC and Mac systems, and is available for purchase from Lexar.com and leading retail and e-tail outlets worldwide. The Four-Bay USB 3.0 Reader Hub has an MSRP of $79.99 and the readers have MSRPs of $29.99 (CFR1 and SR1) and $44.99 (XR1).
Adorama carries Lexar products.
Fremont, CA, 9 January, 2012 – Lexar, a leading global brand of flash memory products, today introduced new Lexar® Professional 600x and 400x Secure Digital High Capacity (SDHC™) and Secure Digital Extended Capacity (SDXC™) Ultra High Speed I (UHS-I) memory cards, including the industry’s first 128GB SDXC UHS-I card. The cards offer outstanding performance, reliability, and compatibility for professional and enthusiast photographers and videographers alike, maximizing the digital workflow experience of capturing and managing large volumes of high-quality images and extended lengths of 1080p full-HD video.
The Lexar Professional 600x and 400x SDHC and SDXC cards leverage UHS-I technology, and offer an impressive 90MB per second and 60MB per second minimum guaranteed transfer speed, respectively.* Compatible with all SDHC and SDXC devices, the cards help accelerate the digital photography workflow, helping clear the camera’s buffer for uninterrupted shooting and quickly transferring images and video from the memory card to the computer, especially when paired with a compatible card reader, such as the Lexar® Professional USB 3.0 Dual-Slot Reader. The Lexar Professional 600x UHS-I cards are offered in capacities of 16GB, 32GB, and 64GB, and the new Lexar Professional 400x UHS-I cards are available in capacities of 8GB, 16GB, 32GB, 64GB, and 128GB, making them great solutions for capturing sustained, rapid-fire images and extended lengths of 1080p high-definition (HD) video with an SDXC- or SDHC-enabled camera.
“The speed of my workflow is a top concern since it can ultimately impact my business. How efficiently I take and edit my images determines how quickly I can deliver them to my clients,” said Lexar Elite Photographer Chris McLennan, who is world-renowned for his travel and adventure photography. “Lexar Professional memory solutions have always been a critical part of my workflow, and they enhance my capture and post-production experience while keeping my images safe. If you’re a professional looking for the combination of speed, capacity, and reliability in a memory card, the Lexar Professional 600x and 400x SDXC and SDHC UHS-I memory cards are great options.”
“Professional and hobbyist photographers and videographers are always seeking ways to improve how they capture, store, and transfer their captured content,” said Pachi Chen-Wong, senior product marketing manager, Lexar. “Lexar Professional 600x and 400x SDXC and SDHC UHS-I memory cards offer high-performance read and write speeds, making them great options for shooters who need solutions that help them shorten the process of capturing, managing, and editing content, so they can focus more of their time and energy on getting great images and video.”
The cards include the latest version of Image Rescue® 4 software to help with the recovery of lost or deleted photo and video files, even if they’ve been erased or the card has been corrupted,** as well as a limited lifetime warranty and free, dedicated professional technical support. All Lexar product designs are tested in the Lexar Quality Labs to ensure performance, quality, compatibility, and reliability with more than 800 intended digital devices.
Lexar Professional 600x UHS-I cards will have MSRPs of $74.99 (16GB), $124.99 (32GB), and $269.99 (64GB). The 16GB and 32GB Professional 600x UHS-I cards will be available in February, and the 64GB capacity will be available in March. Lexar Professional 400x SDHC and SDXC UHS-I memory cards will be available in February with MSRPs of $34.99 (8GB), $49.99 (16GB), $79.99 (32GB), $179.99 (64GB), and $299.99 (128GB). For additional information about Lexar Professional products, visit www.lexar.com.
B&H carries Lexar products
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