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 Monday, November 14, 2022

From Lexar:

LEXAR ANNOUNCES NEW LEXAR® PROFESSIONAL CFEXPRESS™ TYPE A CARD GOLD SERIES 320GB – THE WORLD’S FASTEST CFEXPRESS TYPE A Key Features:

  • For photographers and videographers who demand superior performance with transfer speeds of up to 900MB/s1 read
  • Transfer speeds up to 900MB/s read, 800MB/s write, and minimum write speed of 700MB/s1
  • Large capacity of 320GB for professionals with demanding workloads on the go
  • Bundled with the Lexar® Professional CFexpress™ Type A / SD™ USB 3.2 Gen 2 Reader for seamless workflow4
  • Smooth and high-speed capture of high-quality images and 8K and 4K 120FPS video
  • Rated Video Performance Guarantee 400 (VPG 400)
  • Lifetime limited warranty³

San Jose, USA, November 8, 2022 — Lexar, a leading global brand of flash memory solutions, is proud to announce the new Lexar® Professional CFexpress™ Type A Card GOLD Series in the 320GB capacity. Ideal for professional creators, photographers, and videographers who want to capture high-quality images with superior read speed up to 900MB/s. 1 The 320GB model will be bundled with the Lexar® Professional CFexpress™ Type A / SD™ USB 3.2 Gen 2 Reader for a more seamless workflow from field to post-production.

With read speed up to 900MB/s1 and write speed up to 800MB/s1, Lexar® Professional CFexpress™ Type A Card GOLD Series 320GB is designed to seamlessly capture high-resolution images and cinema-quality 8K video. It is also ideal for professionals who need to handle demanding workflow on the go.

Also, the Lexar® Professional CFexpress™ Type A Card GOLD Series 320GB allows professional creators to get back to business without having to constantly switch cards. And for added peace of mind, the card is also rated Video Performance Guarantee 400 (VPG 400) meeting a minimum write speed of 700MB/s1 so your content is captured seamlessly without dropping a frame.

With superior performance to capture cinema-quality video, the Lexar® CFexpress™ Type A Card Gold Series in 320GB delivers the rugged durability you need to protect from temperature, shock, and vibration allowing you to capture more adventures and store valuable data in a variety of elements2.

“We are excited to announce the Lexar® Professional CFexpress™ Type A Card GOLD Series in the 320GB capacity. And, with the Lexar® Professional CFexpress™ Type A / SD™ USB 3.2 Gen 2 Reader included, professionals can expect top performance and speed up their workflow from capture to transfer and editing," said Joel Boquiren, General Manager of Lexar.

Lexar® Professional CFexpress Type A Card GOLD Series 320GB with Lexar® Professional CFexpress™ Type A/SD™ Card Reader bundle is available now for purchase online at an MSRP of $ 699.99.

Orders

The Lexar Professional CFexpress Type A Memory Card GOLD Series and reader are in stock at B&H.

1 Up to 900MB/s sustained read transfer, write speeds lower. Speeds based on internal testing. Actual sustained speed may vary depending on the host device.

2 Temperature-proof: Withstands operating temperature range from 14ºF (-10ºC) to 158ºF (70 ºC) and non-operating temperatures from -4ºF (-20ºC) or 185ºF (85 ºC).

Shock resistant (50[G], 11[ms] / half sine wave. Apply the above impact 3 times from each of 3 orthogonal directions.)

Vibration resistant (10[Hz] to 2000[Hz] to 10[Hz], Sweep time: 20 minutes. 12 cycles per axis, (36 cycles for 3 axes), Test time: 12[hr]).

3 Lifetime limited warranty is limited to 10 years from purchase in Germany and regions not recognizing lifetime warranty.

4 Bundle for CFexpress Type A GOLD Series 320GB ONLY

Lexar is not liable for any loss of data or images.

Warning: CFexpress™ Type A cards are only compatible with devices that support the CFexpress™ format. Highest transfer speed achieved only when used with a CFexpress™ Type-A reader, indicated by a boxed USB logo on the product. Contact your device manufacturer for details.

Warning: Compatible with CFexpress™ Type A memory cards and SD™ memory cards only, as clearly indicated by the framed USB label on the card. The use of incompatible memory cards will result in data loss. For more information on memory cards, please consult the card manufacturer

[Note:]

[Product page only:] Product appearance, performance, software offerings, and packaging may vary depending on ship date and available inventory.

Actual usable memory capacity may vary. 1GB equals 1 billion bytes.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 11/14/2022 10:00:00 PM ET   Posted By: Bryan
 Wednesday, August 24, 2022

Note that these cards are reasonably priced and currently on sale. From Lexar:

LEXAR UNVEILS THE WORLD’S FASTEST CFEXPRESS TYPE B CARD DIAMOND SERIES

Key Features:

  • Superior performance with transfer speeds of up to 1900MB/s, write speeds up to 1700MB/s and minimum sustained write speeds of 1600MB/s1
  • With read speeds of up to 1900MB/s1, dramatically accelerating your post-production workflow from start to finish
  • Features blazing-fast write speeds of up to 1700MB/s1 to capture smooth 8K RAW video. It is also compliant with VPG 400 video class
  • Features PCIe Gen 3×2 and NVMe protocols for smooth, high-speed recording of high-quality images and 8K video
  • Backwards compatible with select XQD® cameras2
  • Lifetime limited warranty3

San Jose, USA, August 24th, 2022 – Lexar, a leading brand of flash memory solution, proudly unveils the world’s fastest Lexar® Professional CFexpress™ Type B Card DIAMOND Series, designed for professional filmmakers and content creators.

Unleashing blazing fast speeds of up to 1900MB/s read and 1700MB/s1 write, you can experience the unmatched performance of the Lexar® Professional CFexpress™ Type B Card DIAMOND Series. With minimum sustained write speed of 1600MB/s1, dramatically accelerate your post-production workflow for enhanced productivity.

Featuring PCIe Gen 3×2 and NVMe high-speed protocols, the Lexar® Professional CFexpress™ Type B Card DIAMOND Series allows you to capture the highest quality RAW, ProRes, and 8K video with ease. This card also supports VPG 400 specification for professional-quality video, enabling seamless and sustained performance when content is written to the card.

For added versatility, the DIAMOND Series is backwards compatible with select XQD® cameras2, enabling existing devices with next-generation performance. And, the cards are designed to be shock and vibration-proof, and resistant to extreme temperatures* for added durability.

“Lexar has a long history of providing industry leading memory solution for professional users and we are excited to continue this tradition with the world’s fastest Lexar® Professional CFexpress™ Type B Card DIAMOND Series. This card will dramatically help professionals speed up their workflow while providing the quality, performance and reliability they’ve come to expect from Lexar.” said Joel Boquiren, General Manager of Lexar.

Lexar® Professional CFexpress™ Type B Card DIAMOND Series will be available in this month for purchase online at an MSRP of xxx:

Availability and Introductory Sale

Lexar Professional CFexpress Type B DIAMOND Series Cards are in stock and on sale at B&H.

Notes

1 Up to 1900MB/s read transfer, write speeds lower. Speeds based on internal testing. Actual sustained speed may vary depending on host device.

2 Compatible with firmware enabled CFexpress™ cameras

3 Limited lifetime warranty is limited to 10 years from purchase in Germany and regions not recognizing lifetime warranty

*Shock resistant (1500G, duration 0.5ms, Half Sine Wave) and vibration resistant (10~2000Hz, 1.5mm, 20G, 1 Oct/min, 30min/axis(X,Y,Z)). Based on internal testing. Actual performance may vary.

Temperature-proof: Withstands operating temperature range from 14ºF (-10ºC) or 158ºF (70 ºC) and non-operating temperatures from -13ºF (-25ºC) or 185ºF (85 ºC).

CFexpress™ Type B cards are only compatible with devices that support the CFexpress™ format. Highest transfer speed achieved only when used with a CFexpress™ Type B reader, indicated by a boxed USB logo on the product. Contact your device manufacturer for details.

Lexar is not liable for any loss of data or images.

Actual usable memory capacity may vary. 1GB equals 1 billion bytes.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 8/24/2022 8:09:48 AM ET   Posted By: Bryan
 Thursday, August 11, 2022

From Lexar:

LEXAR ANNOUNCES THE WORLD’S FASTEST CFEXPRESS™ TYPE A CARD GOLD SERIES AND CFEXPRESS™ TYPE A/SD™ CARD READER

Key Features:

CFexpress Type A Card GOLD Series

  • For photographers and videographers who demand superior performance with transfer speeds of up to 900MB/s read1
  • Transfer speeds up to 900MB/s read, 800MB/s write, and minimum write speed of 700MB/s1
  • Smooth and high-speed capture of high-quality images and 8K and 4K video
  • Rated Video Performance Guarantee 400 (VPG 400)
  • Large capacity options – up to 160 GB

CFexpress™ Type A/SD™ Card Reader

  • Designed for use with Lexar Professional CFexpress™ Type A and SD™ UHS-II memory cards
  • High-speed USB 10Gbps (USB 3.2 Gen 2) transfer speeds with USB Type-C®
  • CFexpress™ Type A memory card transfer speed up to 900MB/s1
  • UHS-II SD™ memory card transfer speed up to 312MB/s1
  • Includes 2-in-1 USB Type-C and USB Type-A cable
  • Compact and portable design for photographers and videographers on the go

San Jose, USA, August 10, 2022 – Lexar, a leading brand of flash memory solution, is excited to announce the new Lexar® Professional CFexpress™ Type A Card GOLD Series and Lexar® Professional CFexpress™ Type A/SD™ Card Reader.

With superior performance and read speed up to 900MB/s1, write speed up to 800MB/s1 and minimum write speed of 700MB/s1 the Lexar® CFexpress™ Type A Card GOLD Series is for professional creators who want to capture high-resolution images and cinema-quality 8K video with ease. And, with Video Performance Grade 400 (VPG 400), this ensures stable video recording at a minimum of 400 MB/s, giving creators peace of mind so they never miss a frame.

Available in capacities up to 160GB, capture more high-quality images and cinema-quality 8K video without needing to constantly swap cards. The Lexar® Professional CFexpress™ Type A Card GOLD Series also features a rugged design, providing the durability you need to protect from temperature, shock and vibration2. It is also backed by lifetime limited warranty3.

Coupled with the new Lexar® Professional CFexpress™ Type A/SD™ Card Reader, experience simultaneous high-speed transfers of CFexpress™ Type A and SD™ UHS-II memory cards4, with high-speed 10Gbps (USB 3.2 Gen 2) transfer speeds. Featuring a lightweight metal design, users can fit the reader into their pocket or bag with ease to transfer data on the go. With a complete workflow solution for capturing and transferring content on the go, content creators can streamline their workflow from field to post production with ease.

“We are excited to announce the Lexar® Professional CFexpress Type A Card GOLD Series. With industry leading performance and VPG 400 rating, professionals can capture cinema-quality video with confidence so they never miss a frame.” said Joel Boquiren, General Manager of Lexar, “paired with the new high-speed 10Gbps Lexar® CFexpress™ Type A/SD™ Card Reader, creators are able to establish an efficient workflow when transferring content from the field to post production”.

Note: referenced footnotes not provided.

Orders

The Lexar Professional CFexpress Type A Memory Card GOLD Series and reader are in stock at B&H.

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Posted to: Sony News   Category: Lexar News
Post Date: 8/11/2022 8:39:23 AM ET   Posted By: Bryan
 Friday, May 27, 2022

Photographers and videographers like fast drives too. From Lexar:

Lexar Announces New Lexar® SL660 BLAZE Gaming Portable SSD

Key Features:

  • Take your gaming experience to the next level with blazing-fast USB 3.2 Gen2x2 performance of up to 2000MB/s read and 1900MB/s write1
  • Enhance your gameplay with vibrant colors of RGB LEDs
  • Features a premium aluminum enclosure with a sandblasted finish for added protection, shock and vibration resistance2
  • Designed to be seen next to your console or gaming rigs, the Lexar SL660 BLAZE Gaming Portable SSD comes with a detachable stand for added style
  • Includes 256-bit AES encryption software solution to protect files securely
  • Features a USB Type-C (USB-C) port that includes a USB Type-C to Type-C cable and a USB Type-C to standard USB Type-A cable
  • Five year limited warranty

San Jose ,USA, November 26th, 2022 — Lexar, a leading global brand of flash memory solutions, is proud to announce the new Lexar® SL660 BLAZE Gaming Portable SSD. The new drive offers gamers the latest USB 3.2 Gen2x2 technology and blazing-fast NVMe performance with speeds up to 2000MB/s read and 1900MB/s write1. It is perfect for boosting the performance of your consoles and premium gaming rigs.

Beyond the outstanding performance, it’s got style. The new Lexar® SL660 BLAZE Gaming Portable SSD comes with RGB LEDs to create a lively atmosphere rendering your gameplay more dynamic and adding a touch of color to your gaming setup.

Also, the Lexar® SL660 BLAZE Gaming Portable SSD is stylish as it is durable and built with a premium aluminum enclosure and features a sandblasted finish for added protection against shock and vibration. It features advanced security software with 256-bit AES encryption to protect essential files against corruption, loss, and deletion.

The Lexar® SL660 BLAZE Gaming Portable SSD is versatile that it comes with a USB Type-C (USB-C) port that includes a USB Type-C to Type-C cable and a USB Type-C to standard USB Type-A cable to add to the ease of your use.

“Lexar is committed to expanding the gaming product portfolio. The Lexar® SL660 BLAZE Gaming Portable SSD is aimed at the growing gaming population. Bringing blazing-fast speed, vibrant RGB LEDs, and added style elevates your gaming experience and performance to the next level.” Said Joel Boquiren, General Manager of Lexar.

The Lexar® SL660 BLAZE Gaming Portable SSD is available this month for purchase online.

All Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability. For more information visit www.lexar.com

Orders

The new Lexar 512GB and 1TB SL660 BLAZE Gaming USB 3.2 Gen2x2 Type-C Portable SSDs are in stock at B&H.

1Up to 2000MB/s read transfer, write transfer speeds lower. Speeds based on internal testing. Actual performance may vary.

2Shock resistance (50G, duration 11ms, Half Sine Wave) and vibration resistance (10~2000Hz, 1.5mm, 20G, 1 Oct/min, 30min/axis(X,Y,Z)). Based on internal testing. Actual performance may vary.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 5/27/2022 2:34:20 PM ET   Posted By: Bryan
 Tuesday, April 26, 2022

From Lexar:

LEXAR UNVEILS THE WORLD’S FASTEST CFEXPRESS TYPE B CARD DIAMOND SERIES AND CFEXPRESS TYPE A CARD GOLD SERIES

San Jose, USA, April 25, 2022 – Lexar, a leading brand of flash memory solution, proudly unveils the world’s fastest Lexar® Professional CFexpress™ Type B Card DIAMOND Series and Lexar® Professional CFexpress™ Type A Card GOLD Series at the National Association of Broadcasters (NAB) event this week in Las Vegas, Nevada.

From field to post production, Lexar aims to provide our users products that offer unmatched quality, performance, reliability and compatibility to dramatically accelerate workflow from start to finish.

To meet the demand of high-performance memory solution needed for professional filmmakers and content creators, the Lexar® Professional CFexpress™ Type B Card DIAMOND Series provides unmatched read speeds of up to 1900MB/s, dramatically accelerating your post-production workflow for enhanced productivity. And with blazing-fast write speeds of up to 1700MB/s1, quickly capture smooth RAW 8K, 6K and 4K video with ease. It is also backwards compatible with select XQD® cameras2.

Designed to leverage the capabilities of next-gen cinema cameras and mirrorless camera adopting the CFexpress™ Type A format, Lexar also unveils the Professional CFexpress™ Type A Card GOLD Series. Featuring superior speeds of 900MB/s read, and 800MB/s1 write, this card allows you to capture high-quality images and seamless 8K, 6K and 4K video. Lexar will also launch the CFexpress™ Type A Reader, which supports ultra-high-speed USB 10Gbps transfer protocol via USB Type-C®, in the coming months.

The cards support VPG 400 specification which guarantees a minimum sustained write speed of 400MB/s to capture professional-quality video for compatible host devices. Designed specifically for professional video users, it also ensures that your content is captured seamlessly with no drop frames. Moreover, they are built with the rugged durability you need to capture content even in the harshest of conditions. The cards are designed to be shock and vibration-proof, and resistant to extreme temperatures3. And, for added peace of mind, both cards are backed by a Lifetime Limited Warranty4.

“Lexar has a long history of providing industry leading memory solution for professional users and we are excited to continue this tradition with the world’s fastest Lexar® Professional CFexpress™ Type B Card DIAMOND Series and Lexar® Professional CFexpress™ Type A Card GOLD Series. These cards will dramatically help professionals speed up their workflow while providing the quality, performance and reliability they’ve come to expect from Lexar.” said Joel Boquiren, General Manager of Lexar.

Lexar® Professional CFexpress™ Type B Card DIAMOND Series and Lexar® Professional CFexpress™ Type A Card GOLD Series are under development and will be available in Q2 2022.

Lexar is exhibiting at this year’s NAB Tradeshow held at the Las Vegas Convention Center, Las Vegas, NV, from April 24th – 27th.

1 Speeds based on internal testing. Actual sustained speed may vary depending on host device

2 Compatible with firmware enabled CFexpress™ cameras

3 Temperature-proof: Withstands operating temperature range from 14ºF (-10ºC) to 158ºF (70 ºC) and non-operating temperatures from -4ºF (-20ºC) or 185ºF (85 ºC).

Shock resistant (50[G], 11[ms] / half sine wave.Apply the above impact 3 times from each of 3 orthogonal directions.)

Vibration resistant (10[Hz] to 2000[Hz] to 10[Hz], Sweep time: 20 minutes. 12 cycles per axis, (36 cycles for 3 axes) , Test time: 12[hr]).

4 Limited lifetime warranty is limited to 10 years from purchase in Germany and regions not recognizing lifetime warranty

 
So Lexar, owned by Chinese company Longsys, lays claim to the "World's Fastest" title.

If read speed is important to you, this card's claim matters, "... dramatically accelerating your post-production workflow for enhanced productivity." Write speed is the factor in play during capture, and the 1700 part of the "up to 1700MB/s" write speed is also extremely fast.

Temporing is the "minimum sustained write speed of 400MB/s" part. While 400MB/s is the minimum sustained write speed required to obtain the VPG 400 specification, is that the true minimum sustained write speed of this card? If so, the speed is less impressive, as other long-available cards have minimum sustained specs that far surpass this minimum spec.

Get your Lexar CFexpress Card at B&H.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 4/26/2022 8:36:38 AM ET   Posted By: Bryan
 Thursday, January 10, 2019

San Jose, USA, January 9, 2019 – Lexar, a leading global brand of flash memory solutions, today announced the new Lexar Professional 633x SDXC UHS-I card with 1 terabyte (1TB) of memory.

Shoot and record more of what you love without changing cards with this high-capacity 1TB memory card that supplies the space you need for capturing all the action. Designed for your mid-range DSLR, HD camcorder, or 3D camera, the Lexar Professional 633x SDXC UHS-I card lets you quickly capture, and transfer high-quality photos and stunning 1080p full-HD, 3D, and 4K video**, with read speeds of up to 633x (95MB/s)*. This Class 10 card leverages UHS-I technology to deliver high-speed performance to get the shot you want, while providing the reliability you need.

“Almost fifteen years ago, Lexar announced a 1GB SD card. Today, we are excited to announce 1TB of storage capacity in the same convenient form factor. As consumers continue to demand greater storage for their cameras, the combination of high-speed performance with a 1TB option now offers a solution for content creators who shoot large volumes of high-resolution images and 4K video,” said Joey Lopez, Senior Marketing Manager.

All Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability. The 1TB Lexar Professional 633x SDXC UHS-I card is available now at an MSRP of $499.99. It also comes with a limited-lifetime warranty. For more information visit www.lexar.com

Lexar will be exhibiting at this year’s CES, Las Vegas, Nevada January 8th – 11th, the world’s largest consumer technology show.

B&H has the Lexar Professional 1TB 633x SDXC UHS-I Memory Card available for preorder.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 1/10/2019 5:49:35 AM ET   Posted By: Sean
 Friday, September 1, 2017

Strength of Lexar Brand Combined with Longsys’ Consumer Storage Dedication Enables Continued Support to Existing Lexar Customers as well as Exciting New Growth Opportunities

SHENZHEN, China and SAN JOSE, Calif (Aug. 31, 2017) – Longsys, a world leader in consumer flash storage, today announced that it has acquired the Lexar trademark and branding rights from Micron Technology, Inc. The Lexar brand has long been recognized as a leading brand for high-performance, high-reliability removable storage solutions for a wide variety of applications, such as the professional photography market. This acquisition provides assurance to existing Lexar customers that the solutions and support they have come to expect from Lexar branded products will continue to be available. Additionally, the market reach and product breadth provided by Longsys promises to expand the Lexar customer experience into new market segments and geographies.

“We are very honored to acquire the Lexar brand,” said Huabo Cai, CEO of Longsys Electronics Limited. “Lexar has built a great brand name and our vision is to make it even greater. Existing customers can rest assured that the innovative solutions and excellent support that they have experienced from Lexar will continue. The mission to make Lexar the go-to brand for high-performance removable storage continues, and we will expand upon it to offer even more compelling solutions as the age of wireless and big-data impact the consumer storage markets.”

Longsys has been focused on flash storage for over 18 years and provides a broad portfolio of solutions. Its embedded storage brand FORESEE is leading in the market in China and growing rapidly on a worldwide basis. The company develops complete solutions, including software and hardware, which is key to innovation and deploying leading-edge flash technologies, such as 3D NAND. Longsys currently sells over 100 million flash-based products to the market on an annual basis. Lexar customers will benefit from the strategy and company culture of Longsys, including innovation, stability, strict quality control, localized and customized support and services, and a consumer storage focus.

Longsys envisions continued growth in the removable storage market, as many industry trends impact the consumer, including big data, wireless, and Quality of Service (QoS). Virtual reality, 8K video, automotive infotainment, video surveillance and drones are all examples of emerging applications expected to drive demand for high-performance, high-reliability removable storage. Longsys, with its focus on consumer storage, innovation, quality and reliability, is uniquely positioned to offer Lexar products and services to help solve these complex problems and provide solutions the market will demand.

B&H carries Lexar memory cards.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 9/1/2017 11:26:14 AM ET   Posted By: Sean
 Tuesday, June 27, 2017

It appears that a major player in the memory card market is about to go the way of the woolly mammoth. Jay Hawkins, Micron's consumer products group vice president announced on the company's blog yesterday that it would be discontinuing the Lexar brand.

I have many Lexar compactflash memory cards and they've always served me well. In fact, I have a Lexar Professional CF card installed in both my 5D III & 7D II right now. [Sean]

From the Micron.com Blog:

Micron Technology today announced that it is discontinuing its Lexar retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.

The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.

Micron is exploring opportunities to sell all or part of the Lexar business.

The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.

I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.

If you'd like to purchase a Lexar memory card while you can, B&H has several in stock.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 6/27/2017 11:34:21 AM ET   Posted By: Sean
 Tuesday, March 28, 2017

New JumpDrive USB Flash Drive Combines a Rugged Yet Stylish Look with Secure, High-Speed Performance

MILPITAS, Calif., March 22, 2017 — Lexar, a leading global brand of flash memory products, today announced the Lexar JumpDrive Tough, a high-performance JumpDrive USB flash drive created to withstand life’s challenges, all while protecting the contents of your drive through an advanced security software.

A fast and secure offering in the JumpDrive USB flash drive performance lineup, the JumpDrive Tough combines a rugged yet stylish look with secure, high-speed performance. This stylish, lightweight drive is impact/pressure (up to 750 PSI), weather (-13°F to 300°F), and water (up to 98 feet) resistant. The drive comes equipped with EncryptStick Lite software, an advanced security solution with 256-bit AES encryption that helps to securely protect files against corruption, loss and deletion. This tough USB 3.1 flash drive allows users to securely transfer photos, videos, and files with speeds up to 150MB/s read and 60MB/s write.* Users can quickly transfer a 3GB HD video clip in less than 1 minute, compared to the 4 minutes it takes using a standard USB 2.0 drive.** For added versatility, the drive is also backwards compatible with USB 3.0 and 2.0 devices.

“Tough conditions have met their match with the Lexar JumpDrive Tough,” said Yeon Kim, product marketing manager, Lexar. “From accident-prone kids to adventure enthusiasts, users can rest assured that their content stays safe and protected even in the most intense conditions. So whether you work or play in harsh conditions, push your devices to the limit, or just want to protect against the bumps and bruises of everyday life, it’s got you covered.”

The Lexar JumpDrive Tough USB 3.1 flash drive is compatible with PC and Mac systems, backwards compatible with USB 3.0 and 2.0 devices and comes with a three-year limited warranty. Furthermore, all Lexar product designs undergo extensive testing in the Lexar Quality Labs to ensure performance, quality, compatibility, and reliability with more than 1,200 digital devices. The new Lexar JumpDrive Tough is available now at MSRPs of $19.99 (32GB), $34.99 (64GB), and $59.99 (128GB).

B&H carries the Lexar JumpDrive Tough USB Flash Drives.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 3/28/2017 9:50:44 AM ET   Posted By: Sean
 Wednesday, February 1, 2017

From Lexar:

Doubled Capacity Allows Cinematographers, Filmmakers, and Content Creators to Capture Highest-Quality 4K Video and Beyond

MILPITAS, Calif., Jan. 31, 2017 – Lexar, a leading global brand of flash memory products, today announced doubled capacity for the Lexar Professional 3500x CFast 2.0 memory card, providing the capacity and speed thresholds needed for cinematographers, filmmakers, and content creators to capture the highest-quality 4K and ProRes video and RAW photos. The new 512GB capacity card is designed to address the exacting demands of today's top content innovators. The Lexar Professional 3600x CFast 2.0 card line, specifically optimized for ARRI cameras, will also double in capacity to 512GB in the first half of 2017.

"As professional imaging technology continues to advance, it's crucial that memory storage formats keep pace with ever-evolving data needs," said Jennifer Lee, product marketing director, Lexar. "When shooting 200 FPS on a high-end, production-level camera, it's easy to fill up an entire 256GB card with content in just 17 minutes. Comparatively, the new Professional 512GB 3500x CFast 2.0 card can capture up to more than twice that time. It's essential that professional content creators shooting in bandwidth-heavy applications such as RAW, 4K, burst-mode, time-lapse, and beyond have access to increasingly higher capacities and faster transfer speeds like those offered by the new 512GB Professional 3500x CFast 2.0 card."

The 512GB Professional 3500x CFast 2.0 card provides write speeds up to 445MB/s, for professionals to capture lots of footage and keep shooting. From the first take through to post-production, content innovators will have the speed and space needed to capture the highest cinema-quality video for their next masterpiece and quickly power through post-production with read transfer speeds up to 525MB/s. The Lexar Professional 3500x CFast 2.0 card includes a lifetime copy of Image Rescue software to recover most photo and select video files, even if they've been erased or the card has been corrupted.4 The card is also backed by expert technical support and a limited lifetime warranty. The new card capacity will be available in Q1 of 2017 with an MSRP of $1699.99. The Lexar Professional 3500x CFast 2.0 card line is also available in 32GB, 64GB, 128GB, and 256GB capacities. In addition, the Professional 3600x CFast 2.0 card line is available in 128GB and 256GB capacities. All Lexar products undergo extensive testing in the Lexar Quality Labs to validate performance, quality, compatibility, and reliability with more than 1,200 digital devices.

B&H carries the Lexar 512GB Professional 3500x CFast 2.0 Memory Card.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 2/1/2017 6:49:12 AM ET   Posted By: Sean
 Thursday, April 21, 2016

From Lexar:

Reader Designed for Management of Video and Photo Content from Sports and Aerial Cameras to the Latest iOS Devices

Milpitas, CA – Lexar, a leading global brand of flash memory products, today announced the Lexar microSD Reader, allowing users to easily offload content from their sports camcorder or aerial camera to an iPhone or iPad. The small, portable reader features a Lightning connector for quick transfer of files on the go, allowing users to view and playback photos and videos on their Apple device*. It also works with an easy-to-use and free file management app on the App Store.**

“Users who are looking to capture more content in real time while on the move can find it challenging to manage that content, especially in an iOS device,” said Steffi Ho, product marketing manager, Lexar. “Shooters can now take advantage of the large screens and connectivity of their iOS devices by editing and uploading content captured on their action sports and aerial cameras wirelessly. Users no longer need to wait until they’re back in front of their main computer at home or in the office to upload content captured on-the-go.”

The new microSD Reader also allows users to offload files and store more on the card, creating more device space to capture content on the go. It also provides an easy way to move files from Android or other microSD-based device to an iPhone or iPad, and swap content between iOS devices. It has a small, portable design that makes it easy to take on the go, and its Lightning connector fits with most iOS cases, providing simple plug-and-play functionality. Furthermore, the microSD reader works with a free file management app on the App Store, allowing users to back up files when connected.

All Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability. The new microSD Reader is available for purchase in April 18, 2016 with an MSRP of $41.99, and includes a one-year limited warranty.

B&H carries the Lexar microSD Memory Card Reader with Lightning Connector.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 4/21/2016 6:39:10 AM ET   Posted By: Sean
 Thursday, April 7, 2016

From Lexar:

Portable USB 3.0 Reader Easily Offloads RAW Images and 4K Video from XQD 2.0 Cards

Milpitas, CA, April 5, 2016 – Lexar, a leading global brand of flash memory products, today announced the Lexar Professional XQD 2.0 USB 3.0 Reader, which is designed to aid professionals in quickly transferring files from XQD 2.0 cards to computers. The reader leverages SuperSpeed USB 3.0 technology to improve the workflow of photographers and videographers.

With its compact, portable design, professionals are encouraged to travel with the Lexar Professional XQD 2.0 USB 3.0 Reader. It can easily slip into a pocket or bag, and offers a simple plug-and-play design with a USB 3.0 connector so content can be securely transferred on the go. For versatility, the reader is backwards compatible with USB 2.0 devices at USB 2.0 speeds.

Key Points:

  • Provides professional-level high-speed transfer of RAW images and 4K video files
  • Accelerates workflow, leveraging SuperSpeed USB 3.0 technology
  • Designed for use with XQD 2.0 cards
  • Compact, portable design for photographers and videographers on the go

“Given the rapid growth and widespread appeal of 4K video, we realized it was essential to create a reader for XQD 2.0 cards that provided professionals with a way to transfer great video and photo content without the wait time,” said Steffi Ho, product marketing manager, Lexar. “The Lexar Professional XQD 2.0 USB 3.0 Reader supercharges post-production content transfer, no matter what you’re shooting.”

This small, yet mighty reader comes with a limited five-year warranty. Furthermore all Lexar product designs undergo extensive testing in the Lexar Quality Labs, facilities with more than 1,100 digital devices, to ensure performance, quality, compatibility, and reliability. The Lexar Professional XQD 2.0 USB 3.0 Reader will be available in late April with a MSRP of $34.99.

B&H carries Lexar memory cards and card readers.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 4/7/2016 2:41:17 PM ET   Posted By: Sean
 Wednesday, October 14, 2015

From Lexar:

New High-Capacity Professional 2000x SDXC UHS-II Card Leverages UHS-II Speed Class 3 Technology for High-Speed Performance

Milpitas, CA, October 13, 2015 – Lexar, a leading global brand of flash memory products, today announced the 128GB capacity of the Professional 2000x SDXC UHS-II memory card. Available for purchase later this year, the 128GB Lexar Professional 2000x SDXC UHS-II card will be the fastest UHS-II memory card available at this capacity on the market.

Leveraging the Ultra High Speed II, UHS Speed Class 3 (U3) specification, the Lexar Professional 2000x SDXC card quickly captures and transfers extended lengths of 4K, 1080p full-HD, and 3D video, as well as high-quality images. The new 128GB capacity card offers read transfer speeds up to 300MB per second and write speeds up to 260MB per second.* Additionally, the Professional 2000x SDXC UHS-II card includes an SD UHS-II reader for high-speed file transfer of photos and videos from the card to any PC or Mac system, dramatically accelerating workflow and offering users immediate performance right out of the package.**

“By delivering the fastest SDXC memory card with the highest capacity available on the market, Lexar is focused on providing professional videographers and photographers with the necessary tools to perform at new levels,” said Steffi Ho, product marketing manager, Lexar. “Demand for cinematography-grade video and images requires the ability to shoot, store, and transfer more content than ever on a single card, and the 128GB Lexar Professional 2000x SDXC empowers professionals to meet those demands.”

The Lexar Professional 2000x SDXC UHS-II card is backwards compatible with older cameras and readers, performing at UHS-I and Class 10 speeds. Additionally, all Lexar product designs undergo extensive testing in the Lexar Quality Labs to validate performance, quality, compatibility, and reliability with more than 1,100 digital devices. The card comes with a limited lifetime warranty*** and includes a lifetime copy of Image Rescue software.**** The Lexar 128GB Professional 2000x SDXC UHS-II card will be available in October with an MSRP of $289.99.

B&H carries Lexar Professional SDXC memory cards.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 10/14/2015 10:58:37 AM ET   Posted By: Sean
 Wednesday, January 14, 2015

From Lexar:

New Cards Provide High-Performance Capture, Play Back, and Transfer of Photo Files and 1080p Full-HD, 3D, and 4K video

Milpitas, CA – Lexar, a leading global brand of flash memory products, today announced the new Lexar Professional 1000x microSDHC and microSDXC UHS-II cards, offering read transfer speeds up to 150MB per second.* Designed for sports camcorders, tablets, and smartphones, the new microSD cards leverage Ultra High Speed II (U3) to provide faster capture, play back, and transfer of photo and video files. The cards are also an excellent choice for photographers needing multiple memory cards for extended use to capture aerial content with a quadcopter.

Available in 32GB, 64GB, and 128GB capacities, Professional 1000x microSD UHS-II cards can quickly capture, play back, and transfer extended lengths of the highest quality 1080p full-HD, 3D, and 4K video, making it easy to preserve more than 15 hours of your greatest moments and then relive the action.*** As with all Lexar Professional cards, a lifetime copy of Image Rescue software is included to recover any lost or deleted files, and each card is backed by a limited lifetime warranty.****

“As the many uses for microSD cards grow and evolve, we want to provide users with the best possible workflow solution,” said Adam Kaufman, director of memory card product marketing, Lexar. “The Lexar Professional 1000x microSD UHS-II cards allow users to enjoy the benefits of the latest UHS-II devices, while also performing at the maximum speed threshold of UHS-I devices, and provide exceptionally fast file transfer when used with the included reader. Whether it’s with a tablet, smartphone, or quadcopter, the new Professional 1000x microSD UHS-II cards will capture and move content faster than ever before.”

“While the new UHS-II technology allows us to boost read performance in our microSD product line by more than 50%, we’ve retained full backward compatibility to older SD 2.0 and UHS-I SDR-104 hosts, allowing consumers to have full use in older devices while benefitting from the higher read speeds of the new interface,” said Wes Brewer, vice president and general manager, Lexar. “This ability, combined with a unique reader, sets the high performance Lexar Professional microSD cards miles apart from others in the market.”

The Professional 1000x microSDHC and microSDXC UHS-II cards are backwards compatible with UHS-I cameras and readers at UHS-I speeds, as well as non-UHS-I devices at Class 10 speeds. Lexar Professional 1000x microSD UHS-II cards will be available in the first calendar quarter of 2015 with a MSRP of $59.99 (32GB), $109.99 (64GB), and $189.99 (128GB).

B&H carries Lexar memory cards.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 1/14/2015 10:27:19 AM ET   Posted By: Sean
 Tuesday, September 16, 2014

From Lexar:

Milpitas, CA, September 16, 2014 – Lexar, a leading global brand of flash memory products, today announced the new Lexar Professional 2000x SDHC/SDXC UHS-II cards, the fastest UHS-II memory cards available on the market today. To complement the new line and create a full portfolio of SD UHS-II products, Lexar also announced new Professional 1000x SDHC/SDXC UHS-II cards and the new Professional Workflow SR2, a SD UHS-II USB 3.0 reader.

The new Lexar Professional 2000x SDHC/SDXC UHS-II memory cards leverage the new Ultra High Speed II, UHS Speed Class 3 (U3) specification, to quickly capture and transfer high-quality photos and 1080p full-HD, 3D, and 4K video. Available in 32GB and 64GB capacities, the cards offer transfer speeds up to 300MB per second and write speeds up to 260MB per second.* Additionally, every 2000x SDHC/SDXC UHS-II card includes a SD UHS-II reader for high-speed file transfer of photos and videos from the card to any PC or Mac, offering users immediate performance right out of the package.

Rounding out the new SD UHS-II card line up, the Lexar Professional 1000x SDHC/SDXC UHS-II cards provide read transfer speeds up to 150MB per second and write transfer speeds up to 95MB per second.** The cards are available in a full range of capacities, from 16GB to 256GB. The Professional 1000x SDHC/SDXC UHS-II line of memory cards offer professional photographers, videographers, and enthusiasts great performance at a more affordable price.

“UHS-II technology really raises the bar in terms of performance. The latest UHS-II additions to our Lexar Professional product portfolio provide users the ability to capture and offload work even faster, so they can get back to what’s important--capturing great images and video,” said Adam Kaufman, director of card product marketing, Lexar. “Our multi-line UHS-II product offering gets performance into the hands of any user at a great value and with the Professional 2000x card, it comes right out of the box.”

To complete the new UHS-II product portfolio, the Lexar Professional Workflow line has expanded to include the Professional Workflow SR2 reader, a SD UHS-II USB 3.0 reader. The Professional Workflow SR2 reader is compatible with both the new 2000x and 1000x SDHC/SDXC UHS-II cards, as well as the Professional Workflow HR2 (Thunderbolt 2/USB 3.0 reader and storage drive hub) and Professional Workflow HR1 (USB 3.0 reader and storage drive hub). The readers are sold separately so users can configure a hub into an ideal solution that meets their unique workflow needs, or can use the readers individually while on the go.

The Professional 2000x and 1000x SDHC/SDXC UHS-II cards are backwards compatible with older cameras and readers, performing at UHS-I and Class 10 speeds. The cards also include the latest version of Image Rescue software and come with a limited lifetime warranty.*** The Lexar Professional 2000x card will be available in Q4 with MSRPs of $184.99 (64GB) and $105.99 (32GB). The Lexar Professional 1000x card will also be available in Q4 and has MSRPs of $546.99 (256GB), $174.99 (128GB), $97.99 (64GB), $55.99 (32GB), and $31.99 (16GB), while the Lexar Professional Workflow SR2 reader has an MRSP of $29.99 and will be available in Q4.

B&H carries Lexar memory cards.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 9/16/2014 10:02:40 AM ET   Posted By: Sean
 Friday, September 5, 2014

From Lexar:

New High-Capacity Card Delivers Read Transfer Speeds up to 633x (95MB per second) and Includes a USB 3.0 Reader

Milpitas, CA, September 5, 2014 – Lexar, a leading global brand of flash memory products, today announced the new 128GB Lexar High-Performance microSDXC UHS-I card with read transfer speeds up to 633x (95MB per second).* Designed for sports camcorders, tablets and smartphones, the Class 10 microSDXC card can capture up to 15 hours of HD video.**

“Whether it’s on a sports camera, aerial camera, tablet or smartphone, more video is being captured than ever before,” said Adam Kaufman, director of card product marketing, Lexar. “With the new Lexar 128GB microSDXC UHS-I card, users can continue to capture and store high-quality content, without having to worry about changing cards or running out of space.”

The 128GB Lexar High-Performance microSDXC UHS-I card (633x) comes with a USB 3.0 reader and allows for high-speed file transfer of photos and videos from the card to a PC or Mac. The reader is also backwards compatible with USB 2.0 ports and comes with a one-year limited warranty.

The new card is available for purchase in October 2014 with an MSRP of $119.99 and includes a limited lifetime warranty.

B&H carries Lexar high-performance microSD memory cards.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 9/5/2014 12:25:49 PM ET   Posted By: Sean
 Tuesday, January 7, 2014

From Lexar:

New Lexar Professional 3333x CFast 2.0 Card Provides Read Transfer Speeds up to 500MB/s* in Capacities up to 256GB

Fremont, CA, January 6, 2014 – Lexar, a leading global brand of flash memory products, today announced its technological leadership in the digital imaging market with the immediate sample availability of Lexar Professional 3333x CFast 2.0 cards and the Lexar Professional Workflow CFast 2.0 USB 3.0 reader for the Lexar Professional Workflow Reader Solution. The CFast 2.0 specification is the next generation of high performance memory cards designed for professional applications in still imaging and video capture.

Lexar Professional 3333x CFast 2.0 Card
With capacities available for sampling in 256GB, 128GB, 64GB, and 32GB, the Lexar Professional 3333x CFast 2.0 cards demonstrate new speed thresholds to capture high-quality images and 1080p full-HD, 3D, and 4K video. Designed to maximize the capabilities of the next-generation of high-definition camcorders and high-resolution digital SLR cameras, the new cards provide a read transfer speed up to 3333x (500MB per second)*, which is three times faster than any CompactFlash card.** Additionally, the new Lexar Professional 3333x CFast 2.0 cards will support the Video Performance Guarantee (VPG-65) specification for professional-quality video capture, and includes the latest version of Image Rescue software.

Lexar Professional Workflow CR1
The new Lexar Professional Workflow CR1 is a CFast 2.0 USB 3.0 reader designed for the Lexar Professional Workflow Reader Solution, a four-bay reader hub that allows users to transfer RAW images, high-resolution photos, and HD, 3D, and 4K video files from up to four cards at once. Designed to mix and match reader formats, the Lexar Professional Workflow Reader Solution supports SDHC/SDXC UHS-I, UDMA 7 CompactFlash, XQD, and now CFast 2.0 formats. The readers are sold separately so users can configure the hub into an ideal solution that meets their individual workflow needs.

“The new Professional 3333x CFast 2.0 card will empower future users to break previous speed barriers while offering capacity options that meet the specific needs of professional photographers and videographers,” said Adam Kaufman, product marketing manager, Lexar. “In addition, by pairing this card with our new CFast 2.0 USB 3.0 reader, professionals will experience a dramatically accelerated workflow, cutting down post-production time and getting them back to the business of photography.”

The Lexar Professional 3333x CFast 2.0 card and Lexar Professional Workflow CR1 are currently sampling for future implementation.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 1/7/2014 8:07:59 PM ET   Posted By: Sean
 Thursday, September 5, 2013

From Lexar:

Berlin, Germany, September 5, 2013 - Lexar, a leading global brand of flash memory products, today announced the 64GB Lexar® High-Performance microSDXC™ UHS-I card with read transfer speeds up to 600x (90MB per second).* Designed to enhance the mobile video capabilities of smartphones, tablets, and sports camcorders, the Class 10 microSDXC UHS-I card allows users to capture, store, play back, and transfer up to eight hours of 1080p full-HD video and thousands of photos and songs.**

“Over the past decade, mobile technologies including smartphones, tablets, and action video cameras have become an integral part of everyday life – and new capabilities are continually being added to enhance these technologies. Mobile devices offer convenience for business and personal needs, as well as the ability to capture those special, every day moments,” said Adam Kaufman, product marketing manager, Lexar. “The Lexar High-Performance microSDXC UHS-I card provides users with a premium mobile solution that allows them to spend less time offloading their increasingly large files and more time capturing those important moments while they’re on the go.”

The Lexar High-Performance microSDXC UHS-I card comes with a USB 3.0 reader to enable high-speed file transfer rates from card to a computer. Lexar memory card designs undergo extensive testing in the Lexar Quality Labs to ensure performance, quality, compatibility, and reliability with more than 1,100 digital devices. The 64GB High-Performance microSDXC UHS-I card comes with a limited lifetime warranty. The reader is also backwards compatible with USB 2.0 ports and comes with a one-year limited warranty.

Available for purchase from Lexar.com and leading e-tail outlets worldwide, the 64GB Lexar High-Performance microSDXC UHS-I card will be available with an MSRP of $99.99.

Adorama carries Lexar products.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 9/5/2013 2:06:41 PM ET   Posted By: Sean

From Lexar:

Berlin, Germany, September 5, 2013 - Lexar, a leading global brand of flash memory products, today announced the Lexar® Professional Workflow Reader Solution, the only solution that transfers video and images from up to four memory cards at once using just one USB port. The solution includes a four-bay reader hub compatible with popular card formats, such as XQD™, UDMA 7 CompactFlash® (CF), Secure Digital Extended Capacity™ (SDXC) Ultra High Speed-I (UHS-I), and Secure Digital High Capacity™ (SDHC) UHS-I.

The Lexar Professional Workflow Reader Solution allows users to mix and match readers in the hub. The readers are sold separately so users can configure the hub into an ideal solution that meets their individual workflow needs:

  • Lexar Professional Workflow HR1 (Four-Bay USB 3.0 Reader Hub)
  • Lexar Professional Workflow SR1 (SDHC UHS-I and SDXC UHS-I USB 3.0 Reader)
  • Lexar Professional Workflow CFR1 (UDMA 7 CompactFlash USB 3.0 Reader)
  • Lexar Professional Workflow XR1 (XQD USB 3.0 Reader)

“The new Lexar Professional Workflow Reader Solution is a game changer, and will surpass many expectations as to what a card reader can add to a photographer’s workflow process," said Lexar Elite Photographer Scott Kelby, the leading voice in photo editing and processing. "In today's digital imaging industry, speed is the major factor that impacts all photographers and videographers. This product has been cleverly designed with a wonderful fit and finish, and once again demonstrates how Lexar is listening to its customers and delivering the kind of innovative products photographers need to stay on top in this highly competitive business."

The Lexar Professional Workflow Reader Solution transfers RAW images, high-res photos, and HD, 3D, and 4K video files at USB 3.0 speeds when using a USB 3.0 port. The modular design of the Professional Workflow Reader Solution makes it adaptable to changing technologies for future use, including new and emerging memory card formats.

“Photographers and videographers constantly struggle with improving and adjusting the efficiency of their personal workflows, and the growing number of memory card formats make this even more challenging,” said Adam Kaufman, product marketing manager, Lexar. “We designed the Lexar Professional Workflow Reader Solution to allow users to build a completely unique system that suits their needs so they can get to editing and shooting sooner. Whether photographers or videographers are shooting on four cards of the same format, or four different types of cards, the Lexar Professional Workflow Reader Solution lets them offload work faster, greatly reducing the time spent moving content from a card to a computer.”

The Lexar Professional Workflow Reader Solution comes with a two-year limited warranty, is compatible with both PC and Mac systems, and is available for purchase from Lexar.com and leading retail and e-tail outlets worldwide. The Four-Bay USB 3.0 Reader Hub has an MSRP of $79.99 and the readers have MSRPs of $29.99 (CFR1 and SR1) and $44.99 (XR1).

Adorama carries Lexar products.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 9/5/2013 1:58:14 PM ET   Posted By: Sean
 Monday, January 7, 2013

Lexar SDXC 256GB 600x Memory Card

From Lexar:

Lexar High-Performance 600x UHS-I Memory Card Offers High Performance to Dramatically Accelerate Workflow

New 256GB SDXC UHS-I Card Captures, Stores, and Transfers High-Quality Photos and Extended Lengths of Full-HD Video

Fremont, CA, January 7, 2013 – Lexar, a leading global brand of flash memory products, today announced the 256GB Lexar® Professional 600x SDXC™ UHS-I card. The Class 10 card offers a 90MB* per second minimum guaranteed read transfer speed to give photographers and videographers the ability to capture extended lengths of 1080p HD and 3D video and high-quality images. When paired with a compatible card reader, such as the Lexar® Professional USB 3.0 Dual-Slot Reader, the Professional 600x SDXC card helps photographers zip through post-production with high-speed card-to-computer file transfer, improving workflow and enabling them to shoot longer.

“With the growing demands of HD and 3D video capabilities, today’s professional photographers and videographers need to be equipped with a high-performance and high-capacity memory card to meet the needs of their clients,” said Manisha Sharma, director of product marketing, Lexar. “By using the 256GB Lexar Professional SDXC UHS-I card, professionals can leverage all the latest camera features available for capturing high-quality video and images, without having to worry about time spent changing cards or transferring content to the computer. We want our customers to make the most of their time out on the field.”

“Small capacity cards are not efficient for shooting a lot of HD and 3D video. Constantly having to change cards eats away at time spent behind the camera, and also means I’ll have to spend more time transferring the content from each card to my computer,” said Lexar Elite Photographer David Honl. “Lexar cards help improve my workflow by giving me the mix of capacity and performance that allows me to shoot longer and spend less time transferring my videos and images.”

The Lexar Professional 600x 256GB SDXC UHS-I card includes the latest downloadable version of Image Rescue® 4 software to help recover lost or deleted photo and video files, even if they’ve been erased or the card has been corrupted.** All Lexar memory card designs are tested in the Lexar Quality Labs to ensure performance, quality, compatibility, and reliability with more than 800 digital cameras and memory card devices. The Professional 600x SDXC UHS-I card comes with a limited lifetime warranty and free dedicated professional technical support.

The 256GB Lexar Professional 600x SDXC UHS-I card will be available in January for purchase with an MSRP of $999.99 from Lexar.com and leading retail and e-tail outlets worldwide. For additional information about Lexar Professional products, visit www.lexar.com.

B&H carries Lexar Memory Cards.

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Posted to: Canon News, Sony News   Category: Lexar News
Post Date: 1/7/2013 9:18:23 AM ET   Posted By: Sean
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