From Lensbaby: Those watching the anticipated “Much Ado About Nothing,” out in theatres today, will see the magic of Lensbaby at work Portland, OR - June 7, 2013
– Lensbaby, creator of award-winning Creative Effects SLR, mirrorless and PL mount camera lenses, is extremely excited to announce that its products were used to captivate audiences in the film “Much Ado About Nothing,” directed by the renowned Joss Whedon.
Shot in just 12 days, this new film puts a contemporary spin on Shakespeare’s classic comedy “Much Ado About Nothing.” The Director of Photography on “Much Ado About Nothing,” Jay Hunter, recently sat down with Lensbaby and gave some insight into how and why he used Lensbaby lenses during filming.
"We shot the flashback scenes on a Canon 7D with a Lensbaby Composer with Double Glass. I really love how the Lensbaby sends you into an abstract world, by defocusing and warping the frame while leaving other portions of the frame sharp. It helps directs your eye to certain moments, but also creates a dream state right out of the box," explained Hunter.
"The first time we used Lensbaby was in a flashback scene. I framed it up and told [director Joss Whedon] we could use a straight lens if the Lensbaby didn't work for him. However, Joss looked at it and said it was perfect — it just clicked for him. There was no discussion after that; it just became the way we were going to shoot all of the flashbacks in the film. There’s just something organic about doing things in camera, the way all of the elements come together. You get this end product that is so much more satisfying and higher quality in the end than spending a ton of time and money trying to replicate it in post-production."
See the “Much Ado About Nothing” trailer
carries Lensbaby products