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 Tuesday, March 25, 2014

 
From JOBY:
 
New flash accessory lets photographers use a stop sign, a fence or a door to dramatically improve photo lighting
 
SAN FRANCISCO, March 25, 2014 – To create more dramatic lighting effects, photographers use off-camera flashes to avoid the flat images that often result from built-in camera flashes. In order to create more interesting lighting angles, a photographer often requires bulky tools or an assistant to hold the flash in place. With the JOBY Flash Clamp & Locking ArmTM photographers can now quickly place off-camera flashes at unique angles for a more professional look.
 
"We often see awkward setups with off-camera flashes, such as people holding their flash in one hand while holding their camera with the other, or people wrestling with a light stand or pole. We think that JOBY’s tools, with their ability to adapt to their environment, make for a much more fun and imaginative way of positioning your flashes." said Michael Jue, director of product design at JOBY.
 
The JOBY Flash Clamp & Locking Arm innovates with a clamp that lets users quickly secure their Canon Speedlite 430 EX II Flash, Nikon SB-700 AF Speedlight i-TTL Flash, PocketWizard Plus III, or any other wireless flash to any surface less than two inches (5.08 centimeters) in width. Now, a stop sign can hold the primary key light. To bring more details to shadows, a fence can mount a fill light. To separate the subject from its background, the top of a door can be a backlight platform. The locking arm also has two fully articulating ball joints that position the flash at any angle needed while providing a long-lasting hold. The Flash Clamp & Locking Arm comes with a removable Universal Flash Shoe that can be used on any tripod with a 1/4"-20 screw.
 
"To achieve good lighting, it’s critical to create the best angles," said Noah Balmer, lead designer at JOBY. "Some people see everyday objects at the shoot as nuisances and obstacles. At JOBY, we see them as photography platforms. Combine a few Flash Clamp & Locking Arm with our GorillaPod Hybrid or SLR-Zoom, and now, the whole world becomes your flash mount."
 
The JOBY Flash Clamp & Locking Arm retails for $39.95 (US MSRP) and is available for purchase at popular photospecialty retailers and consumer electronics stores. The Universal Flash Shoe can also be bought separately for $4.95 (US MSRP).
 
B&H carries the JOBY Flash Clamp and Locking Arm and the Universal Flash Shoe.
Category: Joby News
Post Date: 3/25/2014 7:23:01 AM CT   Posted By: Sean
 Thursday, October 24, 2013

From Joby:
 
New Pro Sling Strap lets professional photographers shoot then secure their camera instantly and safely even in the most active situations.
 
SAN FRANCISCO, October 24, 2013 Building on the success of its UltraFit Sling Strap, JOBY introduces the Pro Sling Strap for professional photographers. With its patent-pending SpeedCinch pulley system, the Pro Sling Strap length dynamically adjusts, letting photographers quickly secure their DSLR camera in one moment and shoot in the next. Made with the highest-quality custom textiles, the Pro Sling Strap continues JOBY’s focus on marrying design and engineering to create innovative products.
 
The feature that sets the Pro Sling Strap apart from other camera slings is its SpeedCinch pulley system, which lets pro photographers secure their camera close to their body to keep it safe and then instantly deploy it to take a shot. SpeedCinch has two modes: a fast-cinch mode for instant deployment and a locked mode where photographers can run, hike or bike without putting their DSLR in harm’s way. For additional peace of mind, the Pro Sling Strap also comes with a camera tether.
 
"Many photographers, even pros, settle for stock camera straps which can be uncomfortable, bulky and unsafe," said Michael Jue, director of product design at JOBY. "We don’t think a $4,000 camera should just hang on your shoulder like a messenger bag. Today’s pro photographers shoot in more crowded, dynamic settings and need a camera strap that not only protects their camera, but also deploys quickly to capture the shot as it happens."
 
To build the Pro Sling Strap, JOBY searched globally for materials with the right combination of weight, size and durability. Using computer-controlled looms, JOBY created a custom textile for this new shoulder strap. The Pro Sling Strap compresses to a tiny footprint in a camera bag but is still extremely durable and supple. "As soon as photographers touch our camera strap, they’ll feel the research and design that sets it apart," said Fred Polito, JOBY designer.
 
Retailing at $69.99 (US MSRP), the JOBY Pro Sling Strap is available in S-L and L-XXL sizes. JOBY camera straps are available for purchase at popular photography retailers and consumer electronics stores.
 
Adorama carries the Joby Pro Sling Strap (S-L).

Category: Joby News
Post Date: 10/24/2013 11:44:23 AM CT   Posted By: Sean
 Tuesday, September 10, 2013
JOBY UltraFit Hand Strap and DSLR Wrist Strap
From JOBY:
 
Introducing the JOBY UltraFit Hand Strap with UltraPlate™ that will Fit any Tripod and JOBY DSLR Wrist Strap that Automatically Cinches to Protect Your Camera
 
SAN FRANCISCO, September 10, 2013 – JOBY introduces two new versatile and adaptable camera straps to its line of functional, ergonomic and stylish products. JOBY’s UltraFit Hand Strap with UltraPlate allows photographers to seamlessly transition from comfortable, handheld shooting to capturing composed shots on a tripod. The DSLR Wrist Strap from JOBY protects DSLRs or mirrorless/CSCs (compact system cameras) from accidental drops with an innovative cinching design.
 
"As we always aim to achieve with all JOBY products, our new UltraFit Hand Strap with UltraPlate and DSLR Wrist Strap enable professional and enthusiast photographers to utilize their gear in an even greater way," said Michael Jue, director of product design and management. "The products’ ergonomic designs provide lightweight comfort without compromising camera security," he added.
 
Introducing the JOBY UltraFit Hand Strap with UltraPlate
 
The UltraFit Hand Strap with UltraPlate is a useful combination of a streamlined hand strap and universal quick-release plate. Photographers can keep the hand strap attached to their camera while mounting it to a tripod or even using another camera strap. The hand strap is compatible with standard and pro DSLRs with or without a battery grip.
 
A comfortable hand strap that offers ultimate ease for shooting in hand, the UltraFit Hand Strap with UltraPlate is also ideal for shooting with a tripod. The UltraPlate features a universal tripod quick-release plate with built-in Arca-Swiss compatibility. Unlike most baseplates on the market, the UltraPlate has two additional 1/4"-20 screw mounts.
 
Photographers can attach all types of accessories to the UltraPlate without removing the hand strap (unlike other camera straps). Types of accessories that may be added while the hand strap remains attached include JOBY’s Ultra Fit Sling Strap or other camera straps, flash brackets, and other tripod quick-release plates found on all leading tripod brands. This innovative baseplate design makes the JOBY UltraFit Hand Strap with UltraPlate compatible with all camera tripods and camera straps.
 
The hand strap features JOBY’s UltraFit Layered-Pad Technology™, which provides lightweight support without the bulk. The thin strap pad conforms to the shape of one’s hand and will not interfere with use of the camera’s controls. The UltraPlate’s practical design also provides easy access to a camera’s battery door for changes on the fly.
 
The UltraFit Hand Strap with UltraPlate from JOBY is an ideal accessory for today’s photographers who like to quickly alternate between shooting modes without hassle.
 
Introducing the JOBY DSLR Wrist Strap
 
The DSLR Wrist Strap is a simple cinching wrist strap designed for DSLRs or mirrorless/CSCs. Lightweight and comfortable – weighing less than a half ounce – it is JOBY’s minimalist solution to keeping your camera safe and secure. Featuring a strongly braided cord with a smooth, soft-to-touch finish, the strap is designed to automatically tighten around the wrist if the camera is dropped. The DSLR Wrist Strap was designed for users who do not want a camera strap that gets in their way but crave the security a camera strap provides.
 
A minimal wrist strap solution with a fail-safe hold, the DSLR Wrist Strap connects to a DSLR or mirrorless/CSC via universal shoulder lug attachment. The DSLR Wrist Strap comes in one adjustable size to fit most wrists and in two colors: charcoal and neon green.
 
Adorama carries the Joby UltraFit Hand Strap and other JOBY products.
Category: JOBY News
Post Date: 9/10/2013 6:48:42 AM CT   Posted By: Sean
 Wednesday, October 24, 2012
From JOBY:
 
Revolutionize Your Smartphone Photography and Videography with JOBY GripTight Smartphone Stands
 
JOBY Unveils 3 iPhone® & Android™ Stands for Smartphone Users Craving Creative Possibilities
 
SAN FRANCISCO, Calif., October 24, 2012 – JOBY JOBY is excited to announce the launch of the GripTight™ collection of Android and iPhone stands, versatile and universal solutions for smartphone users who take photos, capture video and view media everywhere they go. Known for its award-winning flexible GorillaPod™ camera tripods, JOBY expands creative possibilities with this new collection of stable, compact, lightweight and ultra-portable products that fit the best-selling smartphones (including iPhone® 5, Samsung Galaxy S® III and Nokia Lumia 920) – with or without protective cases.
 
The GripTight products let you create your own portable photography and video studio by helping you improve photo clarity, shoot from unique perspectives, capture shake-free video, and enhance your photo and video apps. Comfortably watch and enjoy video, browse websites, or Skype and video conference anywhere and everywhere. All thanks to the stable, hands-free positioning of these innovative designs.
 
"Because smartphones are now the cameras that are always on hand, consumers are using these devices more frequently to shoot photos and video," said Laura Kawakami, JOBY brand and product marketing director. "Our versatile GripTight collection empowers iPhone® as well as Android™ and Windows® smartphone users to 'get a grip' on creativity and discover even more ways to use their smartphone cameras."
 
The rock-solid GripTight Micro Stand is the only pocket-sized smartphone stand in the market. Designed with a steel inner frame and zinc alloy legs, the Micro Stand is sleek and durable enough to stash in a pocket or on a key chain for on-the-go convenience. Grippy, rubber feet allow users to stabilize their smartphones on uneven surfaces, and the mini-ballhead tilts 36 degrees in any direction for precise control of photo and video composition. The Micro Stand is ideal for smartphone photographers who want to be in their photo with friends or who love to watch YouTube™ videos in a café. It's portable, convenient and easy to set up.
 
The GripTight GorillaPod Stand is an incredibly adaptable and all-terrain solution. Designed with flexible, wrappable joints and grippy, rubber feet, this solution allows users to secure their smartphones to all kinds of objects and stabilize them on all types of surfaces for the optimal perspective as they shoot photos, capture video and enjoy media. Ideal for city and wilderness adventures, the GripTight GorillaPod Stand is the perfect companion on an urban trek while photographing meals for a foodie blog, or on your next camping trip for setting up in-tent movie nights.
 
The innovative GripTight Mount is compatible with GorillaPod™ camera tripods and standard tripods via a universal, stainless-steel ¼-20" thread. The Mount makes it easy to stabilize and position your smartphone to do everything from composing a challenging shot to capturing a time-lapse photo series or capturing a full-length video.
 
Stable and hands-free. Compact and lightweight. Designed for limitless possibilities and almost any smartphone, the GripTight collection from JOBY allows smartphone users to expand their creativity and improve their mobile photography and videography with three versatile, portable products that make perfect gifts for the holidays.
 
The GripTight Mount is available for $19.95 (US MSRP). The GripTight Micro Stand and GripTight GorillaPod Stand are available for $29.95 each (US MSRP). All products may be purchased at popular big-box retailers, consumer electronics, mobile and online stores, and at joby.com.
 
B&H carries JOBY products.
Category: Joby News
Post Date: 10/24/2012 7:29:41 AM CT   Posted By: Sean
 Tuesday, September 18, 2012
From Joby:
 
Revolutionary Camera Strap Line Delivers Comfort & Performance for Photographers
 
JOBY Brings Breakthrough Design Expertise with a New Ultra-Comfortable Camera Strap Line
 
SAN FRANCISCO, Calif., September 18, 2012 – JOBY is excited to announce the launch of its innovative line of comfortable, high-performance camera straps: the JOBY UltraFit Sling Strap™ and JOBY 3-Way Camera Strap™. Known for its family of best-selling, flexible GorillaPod™ tripods, JOBY extends its technical design expertise to reinvent and refresh this essential camera accessory for shooters on-the-go. The camera straps are designed to accommodate both CSC (compact system camera) and DSLR cameras and are available in a quick-draw, cross-body design for men and women, in addition to a versatile 3-way wearing option.
 
“We opened up the possibilities for photographers to take their cameras anywhere and position on any surface with our breakthrough tripods,” said Michael Jue, director of product development. “Now we’re thrilled to offer a line of camera straps that combines the latest technology with premium materials to provide incredible comfort and quick camera access so photographers can shoot more efficiently on-the-go. Through rigorous testing with pro photographers, we’ve designed straps that make the camera feel lighter and conveniently accessible for hours, whether you’re shooting a breathtaking landscape on a hike or capturing a moment in a crowded tourist destination.”
 
The JOBY team conducted extensive user studies with more than 500 photography professionals and enthusiasts and pinpointed how camera straps should fit and move on the body. This exhaustive research resulted in the patent-pending UltraFit Sling Strap™, with separate versions designed specifically for men and women. It is built with JOBY’s exclusive UltraFit Layered-Pad Technology™ for lightweight support without the bulk of thick padding. An ergonomically placed pivot ring and pressure-relieving foam pad allow the strap to conform to the shoulder and torso of the body and evenly distribute the weight of the camera for long-wearing comfort.
 
In both the men’s and women’s sling straps, the innovative SpeedCinch™ system secures both camera and strap close to the body to free up the photographer’s hands and keep the camera secure when shooting in busy or crowded environments. When going for the next shot, the system automatically extends the strap length so the photographer can bring the camera to eye level in one fluid and fast motion. In both versions, premium materials such as stainless steel and glass-filled nylon plastic provide superior durability and a secure connection to a camera via a ¼-20" threaded accessory mount.
 
JOBY designed the patent-pending 3-Way Camera Strap™ to offer photographers a versatile and portable solution with three wearing modes: wrist, neck and shoulder. A convenient alternative to wrapping a neck/shoulder strap around the wrist, this compact strap allows shooters to minimize muscle fatigue with multiple ways to support the weight of the camera. The 3-Way Camera Strap™ allows quick access to impromptu shots in wrist mode or a hands-free option to change lenses in neck/shoulder mode. The breakthrough design uses retractable Dyneema® cord (providing up to 90 pounds or 40.8 kilograms of tensile strength) to adjust the strap length and secure the camera in place.
 
The new UltraFit Sling Strap™ is available in both male and female options for $49.99 (US MSRP). The new 3-Way Camera Strap™ is available for $39.99 (US MSRP). The JOBY camera strap line may be purchased at popular photo specialty, consumer electronics and online stores and at joby.com.
 
Revolutionary design. Ultra-comfortable fit. Superior performance. The new UltraFit Sling Strap™ and 3-Way Camera Strap™ designs from JOBY create a new standard in camera straps and give photographers the freedom to shoot on-the-go with incredible comfort, fluidity and speed.
 
B&H carrries Joby products.
Category: Joby News
Post Date: 9/18/2012 8:00:57 AM CT   Posted By: Sean
 Thursday, September 29, 2011
Joby Press Release:
 
JOBY UNVEILS THREE INNOVATIVE NEW CAMERA TRIPODS FOR HOLIDAY SEASON
 
New Additions to the Popular GorillaPod Family Support Compact System Cameras and Photography On-the-Go
 
September 28, 2011, SAN FRANCISCO, CALIF.: – JOBY is pleased to announce the launch of three new portable tripods to extend the innovation of the massively popular GorillaPod product line: the GorillaPod Micro 250, GorillaPod Micro 800 and GorillaPod Hybrid. The three new products are designed to meet the needs of today’s digital camera consumer, whether an enthusiast who shoots on-the-go with a point-and-shoot camera or prosumer sporting the latest compact system camera.
 
“The JOBY brand has its heritage in photography – that creative passion is in our blood,” explains chief executive officer Forrest Baringer-Jones. “Since the GorillaPod Original launched more than five years ago, we’ve made it our mission to inspire consumers with innovative camera accessories. We’re thrilled to strengthen our core family of GorillaPod flexible tripods with the new GorillaPod Hybrid designed specifically for popular compact system cameras and new GorillaPod Micro series, a pair of revolutionary, portable, always-on micro tripods. At $19.95 - $39.95, the products make perfect gifts for any type of photographer.”
 
Forever at your camera’s side, GorillaPod Micro is the indispensable companion for your point-and-shoot as the first always-on tripods that offer the stability, range of movement and versatility of full-size supports. Elegantly concealed beneath the base of the camera, the sleek form is convenient to carry and easily fits in any camera case or pocket. The aluminum and zinc alloy construction is engineered for dependable stability, quick deployment and precise ball positioning. Plus, the colorful rubber grips provide rock-solid footing on any surface. Now you can capture crisp low-light landscapes, join group portraits and record time-lapse party scenes, wherever your adventures take you.
 
The GorillaPod Micro series represents a revolution in camera positioning and stabilization on-the-go with sleek, always-on tripods that feature a machined aluminum positioning ball with up to 36° of movement in any direction. The GorillaPod Micro 250 supports point-and-shoot cameras weighing up to 250g (8.8 oz.), while the GorillaPod Micro 800 supports hybrid cameras weighing up to 800g (1.75 lbs.).
 
Designed for the rapidly growing segment of compact system cameras (CSC), the GorillaPod Hybrid supports cameras weighing up to 1kg (2.2 lbs.) and is the perfect versatile tripod for the demanding, active photographer. The flexible, wrappable legs provide rock-solid stabilization on any surface and integrated aluminum ball head (±90° tilt, 360° pan) enable precise positioning to capture professional-quality images without the size and weight of a traditional full-size tripod system. Whether you’re staging a last-second street portrait, shooting time-lapse photos or recording stable, shake-free video, GorillaPod Hybrid unleashes the power of your hybrid camera.
 
The $19.95 GorillaPod Micro 250 is available in grey, red, and blue. The GorillaPod Micro 800 retails for $29.95 in grey, while the GorillaPod Hybrid is available in grey and red for $39.95. All three new GorillaPod products are available for purchase today at popular photography, consumer electronics, outdoor retailers and internet stores, including Adorama, Amazon.com, B&H and more.
Category: Joby News
Post Date: 9/29/2011 6:26:23 PM CT   Posted By: Bryan
   
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