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 Tuesday, August 11, 2015
Elinchrom, Phottix and Sekonic form Technology Allliance
From MAC Group USA:
 
NORTH WHITE PLAINS, NY – AUGUST 11, 2015 – Elinchrom, Phottix and Sekonic have come to be regarded as leaders in their respective areas of expertise. Together they plan on defining an exciting, new future for the lighting category.
 
The Elinchrom, Phottix and Sekonic design engineers are hard at work on the most revolutionary lighting control system ever.
 
The key to this epoch-making event is a common “operating system” shared among the three partners incorporating their respective controllers, transmitters and receivers via a shared signal.
 
Phottix flash systems are currently capable of TTL and manual control with Canon, Nikon and Sony DSLR systems as well as their own Mitros+ hot shoe TTL flash and their portable, TTL monobloc Indra systems. Elinchrom is known for their high performance, portable power systems, exemplified by the ELB 400 and is also renowned for their light-shaping tools. Sekonic is known for their accuracy and reliability of meters for lighting measurement and control. The integration of select existing technologies as well as the joint development of new ones from this global alliance will create a creative lighting toolkit allowing photographers to dramatically expand their repertoire.
 
This industry-redefining partnership will result in new products and processes that will enable photographers to enjoy the portable power and simplicity of Elinchrom, the surety of precise metering with Sekonic and unfailing TTL triggering and power control with Phottix for unmatched lighting control.
 
Current new products in the works include:
 
  • Phottix and Elinchrom design engineers are collaborating on enhanced features for the next generation of the Skyport transmitter which will include hyper-sync functionality.
  • Photographers using the Phottix Indra 360 TTL or Indra 500 TTL lighting systems will soon have the ability to use the broad range of Elinchrom light-shapers, the most popular light-shaping tools in the world.
  • Sekonic is collaborating with both Phottix and Elinchrom to finalize two new 478-series LiteMaster Pro flash meters; one for Elinchrom featuring in-meter power control and one for Phottix that allows for triggering of groups from the meter.
Many more exciting collaborative projects are in the works and on the drawing board between these three powerhouses.
 
Jan Lederman, President of MAC Group US and MAC Group Europe, which will lead the way in marketing this new alliance said: “As children, we were always told to play nice in the sandbox. Now that we are grown, we want to redefine the sandbox. The goal of this revolutionary alliance is to give photographers around the world access to the very best products and technology no matter what their needs, style of shooting or experience level. With these three companies working together, we are creating an all-new future for what’s possible in the photographic lighting category.”
 
Steve Peer, CEO of Phottix added, “Ours has always been a culture of seeing an opportunity and pursuing it with relentless focus. Together with our new partners at Elinchrom and Sekonic, we will set an all new standard for lighting and control.”
 
Chris Whittle, President of Elinchrom commented “With so many technological firsts, we at Elinchrom are extremely ambitious for all photographers. We live light, and this new alliance will accelerate a raft of inclusive lighting solutions for Elinchrom mount users Worldwide.”
 
Harry Harada, Director of Sekonic said, “Our partners’ lighting tools working in concert with Sekonic lighting technology will make photography more enjoyable and controllable. Sekonic is now open to this enhanced partnership.”
 
B&H carries Elinchrom, Phottix and Sekonic gear.
Post Date: 8/11/2015 3:27:04 PM CT   Posted By: Sean
 Saturday, May 17, 2014
Elinchrom ELC Pro-HD Flash Heads
From Elinchrom
 
Elinchrom Inspires With Two New High End Compact Flash Units
 
The ELC Pro HD Compacts 500 and 1000 are the world's most complete, feature rich compact studio flash units. The result of over 50 years experience at the forefront of studio lighting technology. Designed and assembled at Elinchrom’s HQ in Switzerland the ELC benefits from the highest Swiss specification.
 
Elinchrom President Chris Whittle says, ”We set out to make a unit that would not only change the way a photographer works but also the way that they think. We believe the ELC combines everything a photographer needs with everything a photographer wants, plus the consistency and reliability that you expect from Elinchrom.”
 
Recycling times are lightning fast (0.6s / 1.2s to full power, ELC 500w / ELC 1000w) while Swiss precision guarantees consistency of power output and colour temperature, shot after shot. Furthermore the super fast flash durations (up to 1/5000s / 1/5260s, t0.5, ELC 500 / ELC 1000) enable you to freeze motion like never before.
 
The ELC is the first unit to incorporate an OLED screen that displays every control for the most professional user experience. As well as Elinchrom’s stop based power scale, you will now be able to see the power in Joules, flash durations and many other settings. A jog wheel provides easy navigation of the new menu.
 
New Shooting Modes
 
The ELC features three exciting new shooting modes that will literally change the way you create. Sequence Mode - Allows you to sequentially trigger up to 20 ELC’s, in bursts or as a continuous cycle, to utilise the high frame rate of your camera.
 
Delayed Mode - Provides the option of first or second curtain sync and everything in-between, plus predictive syncronisation within a short sequence.
 
Strobo Mode - Enables you to take a picture with stroboscopic effects within a single frame.
 
The new Elinchrom ELC 500 and 1000 Compact Flash units will be available soon with an MSRP of $1,049.99 and $1,449.99, respectively.
 
B&H has the Elinchrom ELC Pro HD Flash Heads available for preorder.
Category: Elinchrom News
Post Date: 5/17/2014 8:57:53 AM CT   Posted By: Sean
   
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